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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Jiewen Hong
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
246
International journal of hospitality management
172
Journal of retailing and consumer services
152
Journal of business ethics : JOBE
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of economic behavior & organization : JEBO
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The journal of brand management : an international journal
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The journal of services marketing
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Journal of marketing research : JMR
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International journal of consumer studies
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Journal of marketing communications
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ECONIS (ZBW)
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91
Emotional persuasion : when the valence versus resource demands of emotions influence consumers' attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003919307
Saved in:
92
When uncertainty brings pleasure : the role of prospect imageability and mental imagery
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 624-633
Persistent link: https://www.econbiz.de/10003919310
Saved in:
93
How effective is creativity? : emotive content in TV advertising does not increase attention
Heath, Robert G.
;
Nairn, Agnès
;
Bottomley, Paul A.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 450-463
Persistent link: https://www.econbiz.de/10003923955
Saved in:
94
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
95
In search of homo economicus : cognitive noise and the role of emotion in preference consistency
Lee, Leonard
;
Amir, On
;
Ariely, Dan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10003880174
Saved in:
96
Lay theories of emotion transience and the search for happiness : a fresh perspective on affect regulation
Labroo, Aparna A.
;
Mukhopadhyay, Anirban
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003880189
Saved in:
97
Emotional calibration effects on consumer choice
Kidwell, Blair
;
Hardesty, David M.
;
Childers, Terry L.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 611-621
Persistent link: https://www.econbiz.de/10003806935
Saved in:
98
Does flow influence the brand image in event marketing?
Drengner, Jan
;
Gaus, Hansjoerg
;
Jahn, Steffen
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
Saved in:
99
Consumer emotional intelligence : conceptualization, measurement, and the prediction of consumer decision making
Kidwell, Blair
;
Hardesty, David M.
;
Childers, Terry L.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
1
,
pp. 154-166
Persistent link: https://www.econbiz.de/10003754714
Saved in:
100
Evaluating empirical research into music in advertising : a congruity perspective
Oakes, Steve
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 38-50
Persistent link: https://www.econbiz.de/10003609570
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