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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Virales Marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Virales Marketing
Advertising effects
294
Werbewirkung
294
Advertising
100
Werbung
100
USA
72
United States
72
Consumer behaviour
66
Konsumentenverhalten
66
Internet marketing
55
Online-Marketing
55
Fernsehwerbung
38
Television advertising
38
Brand image
24
Markenimage
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Emotion
23
Brand management
22
Markenführung
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Target group
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Zielgruppe
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Psychology of advertising
18
Werbepsychologie
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Social Web
17
Social web
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Advertising planning
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Werbeplanung
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Marketing management
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Marketingmanagement
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Viral marketing
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Brand
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Communication
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Kommunikation
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Markenartikel
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Fay, Brad
2
Keller, Ed
2
Chen, Tsai
1
Dahlén, Micael
1
Danziger, Shai
1
Gershoff, Andrew D.
1
Ha, Kyoungnam
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Ketelaar, Paul
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Kronrod, Ann
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LaPointe, Pat
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Lee, Hsiang-ming
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Li, Jin
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Michel, Géraldine
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Packard, Grant
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Precourt, Geoffrey
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Riet, Jonathan van 't
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Sabri, Ouidade
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Song, Reo
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Thorbjørnsen, Helge
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
NET Institute Working Paper
2
Quantitative marketing and economics : QME
2
The journal of applied business research
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Argumenta oeconomica
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ECONIS (ZBW)
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1
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
2
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
3
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
4
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
5
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
6
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
7
"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann
;
Danziger, Shai
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 726-739
Persistent link: https://www.econbiz.de/10010226721
Saved in:
8
What factors affect consumer acceptance of in-game advertisements? : click "like" to manage digital content for players
Tran, Gina A.
;
Strutton, David
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10010245511
Saved in:
9
Word-of-mouth advocacy : a new key to advertising effectiveness
Keller, Ed
;
Fay, Brad
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009710176
Saved in:
10
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
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