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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~person:"Reid, Leonard N."
~source:"econis"
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Reid, Leonard N.
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Journal of advertising research
Journal of current issues and research in advertising : JCIRA
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Psychology & marketing
1
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ECONIS (ZBW)
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Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
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2
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
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3
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
4
How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
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