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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
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Hörfunkwerbung
14
Radio advertising
14
Advertising effects
6
Werbewirkung
6
Fernsehwerbung
4
Psychology of advertising
4
Television advertising
4
Werbepsychologie
4
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United States
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Consumer behaviour
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Fernsehen
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Internet marketing
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1987
1
Advertising avoidance
1
Advertising effectiveness
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Advertising music
1
Advertising scheduling
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Age group
1
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Australia
1
Australien
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Brand management
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Competition
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Competitive advertising
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Emotion
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1
Fernsehprogramm
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Firmenimage
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Generationengerechtigkeit
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14
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Bellman, Steven
2
Bruwer, Johan
2
Cohen, Justin
2
Faulkner, Margaret
2
Michelon, Aaron
2
Oakes, Steve
2
Bates, Kenneth
1
Caballero, Marjorie J.
1
Churchill, Gilbert A.
1
Gelper, Sarah
1
Guitart, Ivan A.
1
Hammer, Peter
1
Hazlett, Richard L.
1
Hervet, Guillaume
1
Ivanic, Aarti S.
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Kennedy, Rachel
1
Kent, Robert J.
1
Marks, Lawrence J.
1
North, Adrian
1
North, Adrian C.
1
Park, C. Whan
1
Peacock, James
1
Purvis, Scott
1
Rethans, Arno J.
1
Riebe, Erica
1
Rothschild, Michael
1
Singh, Surendra N.
1
Solomon, Paul J.
1
Somasundaram, T.
1
Swaminathan, Srinivasan
1
Swasy, John L.
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Tellis, Gerard J.
1
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Journal of advertising research
Journal of marketing communications
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Media-Perspektiven
4
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
2
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Marketing : ZFP ; journal of research and management
2
NORD
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Report
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Revue économique : revue bimestrielle
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Schriften zu Marketing und Management
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Statens offentliga utredningar : SOU
2
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
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ECONIS (ZBW)
14
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
Saved in:
3
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
4
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
5
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
6
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
7
Which broadcast medium better drives engagement? : measuring the powers of radio and television with electromyography and skin-conductance measurements
Peacock, James
;
Purvis, Scott
;
Hazlett, Richard L.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 578-585
Persistent link: https://www.econbiz.de/10009502011
Saved in:
8
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
9
How clutter affects advertising effectiveness
Hammer, Peter
;
Riebe, Erica
;
Kennedy, Rachel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 159-163
Persistent link: https://www.econbiz.de/10003860526
Saved in:
10
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
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