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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of media business studies"
~subject:"Fernsehprogramm"
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Fernsehprogramm
Media usage
33
Mediennutzung
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USA
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Fernsehwerbung
10
Television advertising
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Advertising effects
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Artero, Juan P.
1
Etayo, Cristina
1
Midha, Anjali
1
Nagy, Judit
1
Romaniuk, Jenni
1
Sánchez-Tabernero, Alfonso
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Journal of advertising research
Journal of media business studies
Media-Perspektiven
7
The journal of media economics
6
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
International journal of sport finance
2
JMM : the international journal on media management
2
Journal of sports economics
2
Schriften zu Marketing und Management
2
Annual Marketing Research Conference : contributed papers, 1953
1
Applied economics
1
Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster
1
Arts and the market
1
CISEPS Research Paper
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Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
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De Gruyter handbook of media economics
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Discussion paper series / IZA
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Düsseldorf working papers in applied management and economics
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Economic development : journal of the Institute of Economics, Skopje
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Gabler Edition Wissenschaft
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
Handbuch der Marktforschung
1
Homo oeconomicus
1
International journal of advertising : the review of marketing communications
1
International journal of the economics of business
1
Jahrbuch Seniorenmarketing
1
Journal of behavioral and experimental economics
1
Journal of business research : JBR
1
Kyklos : international review for social sciences
1
LICOS discussion paper series / LICOS Centre for Institutions and Economic Performance : discussion paper
1
Marketing theory
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Massenmedien und Kommunikation : MuK
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
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Psychology & marketing
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Public Value : Theorie und Praxis im internationalen Vergleich
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ECONIS (ZBW)
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The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
2
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
3
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
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