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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
~subject:"social networks"
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Search: subject_exact:"Online community"
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Internet marketing
social networks
Social Web
195
Social web
195
Online-Marketing
65
Consumer behaviour
51
Konsumentenverhalten
51
Social network
41
Soziales Netzwerk
41
Viral marketing
38
Virales Marketing
38
social media
36
Online retailing
22
Online-Handel
22
Advertising effects
21
Werbewirkung
21
Web 2.0 technologies
19
Web 2.0-Technologien
19
Advertising
18
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E-commerce
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16
Knowledge management
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Internet
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Brand management
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social network
9
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77
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Bapna, Ravi
3
Burtch, Gordon
2
Campbell, Colin
2
Hosanagar, Kartik
2
LaPointe, Pat
2
Lipsman, Andrew
2
Nair, Harikesh
2
Nelson-Field, Karen
2
Ofek, Elie
2
Riebe, Erica
2
Sharp, Byron
2
Advincula, Dorothy
1
Agarwal, Ritu
1
Ajorlou, Amir
1
Akula, Vasudeva
1
Aral, Sinan
1
Argyris, Young Anna
1
Au, Cheuk Hang
1
Au, Shiu-Yik
1
Austin, Manila S.
1
Azemi, Yllka
1
Babar, Yash
1
Bar-Gill, Sagit
1
Belavina, Elena
1
Berthon, Pierre R.
1
Bisson, Christophe
1
Bolloju, Narasimha
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruggen, Gerrit H. van
1
Bruich, Sean
1
Calin, Mihai
1
Cameron, Juan J.
1
Chang, Jason Oliver
1
Chen, Weiping
1
Chintagunta, Pradeep K.
1
Chiu, Yi-Chieh
1
Cohen, Justin
1
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1
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Journal of advertising research
Journal of organizational computing and electronic commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
110
Journal of retailing and consumer services
93
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
49
Journal of management information systems : JMIS
49
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Cogent business & management
43
The journal of product & brand management
43
Journal of internet commerce
41
International journal of electronic marketing and retailing : IJEMR
36
International journal of business information systems : IJBIS
35
International journal of technology marketing : IJTMkt
35
Journal of marketing
32
Marketing intelligence & planning
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Electronic commerce research
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
International journal of contemporary hospitality management
27
SpringerLink / Bücher
27
Springer eBook Collection
26
Journal of electronic commerce research : JECR
25
Journal of marketing management : MM
25
Journal of travel and tourism marketing
25
Psychology & marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
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ECONIS (ZBW)
77
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1
Does social interaction spread fear among institutional investors? : evidence from coronavirus disease 2019
Au, Shiu-Yik
;
Dong, Ming
;
Zhou, Xinyao
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2406-2426
Persistent link: https://www.econbiz.de/10014520082
Saved in:
2
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
5
A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Mallipeddi, Rakesh R.
;
Kumar, Subodha
;
Sriskandarajah, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
1
,
pp. 75-104
Persistent link: https://www.econbiz.de/10012821046
Saved in:
6
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
7
Spillovers from online engagement : how a newspaper subscriber's activation of digital paywall access affects her retention and subscription revenue
Pattabhiramaiah, Adithya
;
Overby, Eric
;
Xu, Lizhen
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3528-3548
Persistent link: https://www.econbiz.de/10013368690
Saved in:
8
The value of price discrimination in large social networks
Huang, Jiali
;
Mani, Ankur
;
Wang, Zizhuo
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4454-4477
Persistent link: https://www.econbiz.de/10013369077
Saved in:
9
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
10
How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
3/4
,
pp. 175-195
Persistent link: https://www.econbiz.de/10014322400
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