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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Medienwirtschaft : MW ; Perspektiven der digitalen Transformation"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~source:"econis"
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Search: subject_exact:"Mediennutzung"
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Mediennutzung
67
Media usage
64
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Internet marketing
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Journal of advertising research
Journal of promotion management : JPM
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
Young consumers : insight and ideas for responsible marketers
Media-Perspektiven
41
The journal of media economics
34
JMM : the international journal on media management
16
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Leitfaden Online-Marketing ; [Bd. 1]
7
BLM-Schriftenreihe
6
CESifo working papers
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Journal of media business studies
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Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
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Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
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1
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
2
Vielfalt : (k)eine Stärke der öffentlich-rechtlichen Medien?
Udris, Linards
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
20
(
2023
)
1
,
pp. 18-19
Persistent link: https://www.econbiz.de/10014248711
Saved in:
3
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
4
Do pop-up ads in online videogames influence children’s inspired-to behavior?
Abbasi, Amir Zaib
;
Rehman, Umair
;
Ding Hooi Ting
; …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10013367898
Saved in:
5
Öffentlich-rechtliche Mediatheken : graue Maus zwischen Netflix & Co.? : Erwartungen der jungen Generation an öffentlich-rechtliche Mediatheken
Gülle, Niko
;
Steinbock, Karoline
;
Bahrke, Maja
;
Rau, Harald
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
19
(
2022
)
4
,
pp. 26-42
Persistent link: https://www.econbiz.de/10013475507
Saved in:
6
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
7
The perception of media messages by preschool children
Šramová, Blandína
;
Pavelka, Jirí
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10011748441
Saved in:
8
Digital natives : the engagement experience to online protection
Recalde, Monica
;
Gutiérrez-García, Elena
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
2
,
pp. 159-179
Persistent link: https://www.econbiz.de/10011748480
Saved in:
9
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
10
Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.
;
Hackley, Christopher E.
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
2
,
pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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