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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of strategic marketing"
~person:"Boshoff, Christo"
~person:"Chang, Chun-Tuan"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
Journal of strategic marketing
International journal of advertising : the review of marketing communications
1
Journal of service research : JSR
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ECONIS (ZBW)
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The role of plot in brand story construction : a neurophysiological perspective
Kühn, Stefanie
;
Boshoff, Christo
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 471-497
Persistent link: https://www.econbiz.de/10014304464
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2
Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
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3
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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