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~isPartOf:"Journal of advertising research"
~isPartOf:"The journal of product & brand management"
~subject:"Advertising effects"
~subject:"Communication"
~subject:"Customer integration"
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Advertising effects
Communication
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Social Web
124
Social web
124
Consumer behaviour
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75
Internet marketing
68
Online-Marketing
68
Brand management
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Journal of advertising research
The journal of product & brand management
Journal of business research : JBR
80
Journal of retailing and consumer services
41
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of promotion management : innovations in planning and applied research
30
Journal of marketing communications
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Corporate communications : an international journal
18
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
16
The journal of brand management : an international journal
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Psychology & marketing
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of technology marketing : IJTMkt
12
Journal of electronic commerce research : JECR
12
Journal of strategic marketing
12
Information systems research : ISR
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Marketing intelligence & planning
11
International journal of networking and virtual organisations : IJNVO
10
Journal of internet commerce
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of marketing management : MM
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
Business horizons
8
Cogent business & management
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of current issues and research in advertising
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Tourism management : research, policies, practice
8
International journal of contemporary hospitality management
7
International journal of electronic commerce : IJEC
7
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ECONIS (ZBW)
34
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
5
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
6
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
9
I create, you create, we all create - for whom?
Kennedy, Eric
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10011666472
Saved in:
10
Social presence and customer brand engagement on Facebook brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
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