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~isPartOf:"Journal of advertising research"
~person:"Bellman, Steve"
~person:"Boshoff, Christo"
~person:"Chang, Chun-Tuan"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of advertising research
International journal of advertising : the review of marketing communications
1
Journal of service research : JSR
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Journal of strategic marketing
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ECONIS (ZBW)
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Toward a better understanding of advertising stimuli processing : exploring the link between consumers' eye fixation and their subconscious responses
Matukin, Michal
;
Ohme, Rafal
;
Boshoff, Christo
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 205-216
Persistent link: https://www.econbiz.de/10011518162
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2
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
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3
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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