//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~person:"Chang, Chun-Tuan"
~person:"Clancy, Kevin J."
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Advertising effects"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Advertising effects
3
Konsumentenverhalten
3
Werbewirkung
3
Emotion
2
Advertising
1
Arzneimittel
1
Brand image
1
Green marketing
1
Markenimage
1
Pharmaceuticals
1
Print advertising
1
Printwerbung
1
Theorie
1
Theory
1
USA
1
United States
1
Werbung
1
Öko-Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Chang, Chun-Tuan
Clancy, Kevin J.
Droulers, Olivier
2
Lacoste-Badie, Sophie
2
Milfeld, Tyler
2
Pittman, Matthew
2
Youn, Kibum
2
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Baker, David John
1
Barros, Lucia Salmonson Guimarães
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Becerra, Enrique P.
1
Bellman, Steven
1
Berg, Hanna
1
Berger, Paul D.
1
Broadbridge, Victoria
1
Bruwer, Johan
1
Calder, Bobby J.
1
Cao, Jiaqi
1
Carlson, Les
1
Chammas, Cristiane Benedetti
1
Chao, Naipeng
1
Chen, Huan
1
Chen, Long
1
Cheung, Wah-leung
1
Choi, Jieun
1
Cohen, Justin
1
Costa Filho, Murilo Carrazedo
1
Coyle, James R.
1
Cruthirds, Kevin W.
1
D'Amico, Ted
1
Dahlén, Micael
1
Deuskar, Sonali
1
Di Domenico, Giandomenico
1
Faulkner, Margaret
1
Ford, John B.
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
1
Journal of business ethics : JOBE
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
Saved in:
2
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
Saved in:
3
The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.
;
Rabino, Samuel
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->