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~isPartOf:"Journal of advertising research"
~source:"econis"
~subject:"Customer satisfaction"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Customer satisfaction
USA
Brand management
65
Markenführung
65
Brand
39
Markenartikel
39
Advertising
36
Brand image
36
Markenimage
36
Werbung
36
Advertising effects
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Christodoulides, George
2
Jevons, Colin
2
Romaniuk, Jenni
2
Baron, Shawn D.
1
Blackshaw, Pete
1
Bonhomme, Jennifer
1
Brouwer, Caryb
1
Bruich, Sean
1
Carter, Robert E.
1
Clancy, Kevin J.
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Garbayo, Amaya
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Graham, Jeffrey
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Havlena, William
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Keller, Ed
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Kohli, Chiranjeev
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Lipsman, Andrew
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Mud, Graham
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Neijens, Peter
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1
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Rich, Mike
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Smit, Edith
1
Spotts, Harlan E.
1
Suri, Rajneesh
1
Thomas, Sunil
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Voorveld, Hilde
1
Weinberger, Marc G.
1
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1
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Journal of advertising research
The journal of brand management : an international journal
61
Journal of business research : JBR
58
Journal of retailing and consumer services
51
International journal of hospitality management
40
The journal of product & brand management
38
Psychology & marketing
31
Journal of travel and tourism marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of hospitality marketing & management
17
Asia Pacific journal of marketing and logistics
15
European journal of marketing : EJM
15
Journal of strategic marketing
14
Tourism management : research, policies, practice
14
International journal of contemporary hospitality management
13
Journal of fashion marketing and management
13
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of marketing theory and practice
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The journal of consumer marketing
12
Cogent business & management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing
11
Journal of marketing management : MM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Services marketing quarterly
11
The IUP journal of brand management : IJBRM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing for higher education
10
Marketing letters : a journal of research in marketing
10
Journal of international consumer marketing
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of Islamic marketing
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international marketing
8
Journal of the Academy of Marketing Science
8
Journal of vacation marketing
8
The journal of services marketing
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ECONIS (ZBW)
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date (oldest first)
1
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
2
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
3
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
4
Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending
Carter, Robert E.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 398-406
Persistent link: https://www.econbiz.de/10010481192
Saved in:
5
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
6
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
7
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
8
The voice of the consumer speaks forcefully in brand identity : user-generated content forces smart marketers to listen
Christodoulides, George
;
Jevons, Colin
;
Blackshaw, Pete
- In:
Journal of advertising research
51
(
2011
),
pp. 101-111
Persistent link: https://www.econbiz.de/10009127001
Saved in:
9
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
10
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
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