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~isPartOf:"Journal of advertising research"
~subject:"Advertising effects"
~subject:"Communication"
~subject:"Customer integration"
~subject:"Werbung"
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Advertising effects
Communication
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Social Web
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2
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Journal of advertising research
Journal of business research : JBR
82
International journal of advertising : the review of marketing communications
53
International journal of internet marketing and advertising : IJIMA
44
Journal of retailing and consumer services
44
Journal of promotion management : innovations in planning and applied research
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of marketing communications
27
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Corporate communications : an international journal
18
Psychology & marketing
18
Technological forecasting & social change : an international journal
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of advertising : the quarterly review of marketing communications
17
Journal of communication management : an international journal
16
The journal of brand management : an international journal
16
International journal of technology marketing : IJTMkt
15
Journal of strategic marketing
13
SpringerLink / Bücher
13
Journal of electronic commerce research : JECR
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Information systems research : ISR
11
Journal of advertising : official publication of the American Academy of Advertising
11
Journal of current issues and research in advertising
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Marketing intelligence & planning
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
International journal of networking and virtual organisations : IJNVO
10
Journal of internet commerce
10
Journal of marketing management : MM
10
Research
10
Cogent business & management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of management information systems : JMIS
9
Journal of marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Business horizons
8
Journal of promotion management : JPM
8
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ECONIS (ZBW)
28
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date (oldest first)
1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
5
Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline
;
Cases, Anne-Sophie
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
Saved in:
6
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
7
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
8
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
9
Advertisements just aren't advertisements anymore : a new typology for evolving forms of online "advertising"
Campbell, Colin
;
Cohen, Justin
;
Ma, Junzhao
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 7-10
Persistent link: https://www.econbiz.de/10010354606
Saved in:
10
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
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