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~isPartOf:"Journal of advertising research"
~subject:"Brand"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Social Web"
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Search: subject_exact:"Online-Targeting"
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Brand
Markenführung
Marketing
Social Web
Internet marketing
114
Online-Marketing
114
Advertising effects
57
Werbewirkung
57
Consumer behaviour
28
Konsumentenverhalten
28
Social web
24
Advertising
23
USA
23
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23
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23
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13
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Brettel, Malte
2
Campbell, Colin
2
LaPointe, Pat
2
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Journal of advertising research
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
101
International journal of advertising : the review of marketing communications
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Journal of marketing communications
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
59
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
55
The journal of product & brand management
52
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Business horizons
46
SpringerLink / Bücher
46
Cogent business & management
45
Information systems research : ISR
45
Journal of internet commerce
43
Journal of management information systems : JMIS
42
International journal of electronic marketing and retailing : IJEMR
41
International journal of technology marketing : IJTMkt
39
The journal of brand management : an international journal
38
Marketing intelligence & planning
35
Springer eBook Collection
34
Journal of marketing
33
Journal of strategic marketing
32
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Electronic commerce research
30
Journal of promotion management : JPM
30
International journal of business information systems : IJBIS
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
28
Journal of electronic commerce research : JECR
27
Journal of marketing management : MM
27
Psychology & marketing
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
Journal of hospitality marketing & management
25
Journal of travel and tourism marketing
25
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ECONIS (ZBW)
37
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
4
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
5
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
6
How do human attitudes and values predict online marketing responsiveness? : comparing consumer segmentation bases toward brand purchase and marketing response
Scheuffelen, Stefan C.
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10012109420
Saved in:
7
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
Saved in:
8
The perceived fit between Instagram influencers and the endorsed brand : how influencer-brand fit affects source credibility and persuasive effectiveness
Breves, Priska Linda
;
Liebers, Nicole
;
Abt, Marina
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10012159856
Saved in:
9
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
10
Why online word-of-mouth measures cannot predict brand outcomes offline : volume, sentiment, sharing, and influence metrics yield scant online-offline WOM correlations
Fay, Brad
;
Larkin, Rick
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 132-143
Persistent link: https://www.econbiz.de/10011709366
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