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~isPartOf:"Journal of advertising research"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Search: subject_exact:"Werbepsychologie"
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Brand management
Marketing management
Psychology of advertising
19
Werbepsychologie
19
Advertising effects
17
Werbewirkung
17
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
4
USA
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Marketingmanagement
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Bao, Yeqing
1
Freeman, Dan
1
Kim, Hyuksoo
1
Rivers, Drew
1
Shao, Alan T.
1
Shapiro, Stewart
1
Tsai, Shu-Pei
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Youn, Seounmi
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Journal of advertising research
Psychology & marketing
9
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
3
Journal of marketing
3
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
3
Advertising in new formats and media : current research and implications for marketers
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
1
Administrative Sciences : open access journal
1
Best practice der Markenführung
1
Constituting managements : markets, meanings, and identities
1
Dexterity in global business : a cross-dimensional analysis
1
Die Klinik als Marke : Markenkommunikation und -führung für Krankenhäuser und Klinikketten ; [Praxistipps, Beispiele, Checklisten]
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Ekonomiska Samfundets tidskrift
1
Erfolgsstrategien mittelständischer Unternehmen : Festschrift für Dietrich Kropfberger
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Essays on the effects of brand names and prices on consumer behavior
1
Handbook of research on effective advertising strategies in the social media age
1
Handbook on brand and experience management
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovative Markenführung und -implementierung
1
International journal of hospitality management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
4
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1
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
2
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
3
Creating new brand names : effects of relevance, connotation, and pronunciation
Bao, Yeqing
;
Shao, Alan T.
;
Rivers, Drew
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003689053
Saved in:
4
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
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