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~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
~subject:"Werbewirkung"
~type:"article"
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Celebrity-Werbung
Werbewirkung
Advertising industry
22
Werbewirtschaft
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USA
8
United States
8
Creativity
7
Kreativität
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Advertising effects
5
Advertising planning
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Al-Shuaili, Ahmed Hamed
1
Beard, Fred K.
1
Berg, Hanna
1
Berthon, Pierre R.
1
Campbell, Colin
1
Dickinson-Delaporte, Sonia
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Drollinger, Tanya
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Erdogan, B. Zafer
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Kerr, Gayle
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Kilgour, Mark
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Koslow, Scott
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Liljedal, Karina T.
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Journal of advertising research
A master class in brand planning : the timeless works of Stephen King
6
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of electronic commerce : IJEC
2
The marketing review
2
Advertising, promotion, and new media
1
Asia Pacific business review
1
Central European business review : CEBR
1
Ethical branding and marketing : cases and lessons
1
European research studies
1
IIMS journal of management science
1
Information systems research : ISR
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International marketing ; Vol. 2
1
Journal of marketing
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Journal of marketing and consumer behaviour in emerging markets
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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Markenbrand
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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ECONIS (ZBW)
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1
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
5
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
6
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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