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~isPartOf:"Journal of advertising research"
~subject:"Comparison"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Comparison
Consumer behaviour
Markenführung
Social web
Brand management
65
Advertising effects
23
Werbewirkung
23
Advertising
22
Werbung
22
Konsumentenverhalten
19
Brand
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Brand image
13
Markenimage
13
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11
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11
Fernsehwerbung
9
Television advertising
9
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3
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Marketingmanagement
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Romaniuk, Jenni
4
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3
Rappaport, Stephen D.
3
Ford, John B.
2
Kennedy, Rachel
2
Lipsman, Andrew
2
Pittman, Matthew
2
Youn, Kibum
2
Abt, Marina
1
Acar, Oguz Ali
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of advertising research
Journal of business research : JBR
606
The journal of brand management : an international journal
567
The journal of product & brand management
390
Journal of retailing and consumer services
291
SpringerLink / Bücher
268
European journal of marketing : EJM
128
Psychology & marketing
112
Journal of strategic marketing
111
Journal of marketing communications
110
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
106
Marketing intelligence & planning
105
International journal of hospitality management
103
Journal of marketing management : MM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
85
Journal of marketing
82
Springer eBook Collection
78
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
72
Innovatives Markenmanagement
69
International journal of advertising : the review of marketing communications
68
Journal of international consumer marketing
68
International journal of internet marketing and advertising : IJIMA
67
Journal of promotion management : JPM
67
Journal of fashion marketing and management
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
62
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Qualitative market research : an international journal
59
Research
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Journal of travel and tourism marketing
55
The journal of consumer marketing
54
Business horizons
53
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ECONIS (ZBW)
65
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1
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic
branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
2
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
3
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
4
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
5
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
6
An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
7
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
8
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
9
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
10
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
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