//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Comparison"
~subject:"Evaluation"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internetpräsenz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Comparison
Evaluation
Internet marketing
Website
10
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Werbung
3
Advertising effects
2
Brand
2
Corporate reputation
2
E-commerce
2
Electronic Commerce
2
Firmenimage
2
Markenartikel
2
USA
2
United States
2
Werbewirkung
2
Anwendungssoftware
1
Application software
1
Beziehungsmarketing
1
Brand management
1
Confidence
1
Estimation
1
Ethnic group
1
Ethnische Gruppe
1
Experiment
1
France
1
Frankreich
1
Hispanics
1
Hispano-Amerikaner
1
Interactive media
1
Interaktive Medien
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Netherlands
1
Niederlande
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Agrebi, Meriem
1
Appiah, Osei
1
Baack, Daniel W.
1
Baack, Donald
1
Chandon, Jean-Louis
1
Dou, Wenyu
1
Florès, Laurent
1
Krishnamurthy, Sandeep
1
Müller, Brigitte
1
Pereira, Arun
1
Singh, Nitish
1
Wilcox, Caroline
1
Woodside, Arch G.
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of retailing and consumer services
24
International journal of hospitality management
19
Journal of business research : JBR
18
International journal of internet marketing and advertising : IJIMA
17
Journal of internet commerce
16
Journal of travel and tourism marketing
15
Tourism management : research, policies, practice
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of electronic marketing and retailing : IJEMR
12
Journal of hospitality marketing & management
12
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
International journal of electronic commerce : IJEC
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of business information systems : IJBIS
7
International journal of electronic business
7
Journal of electronic commerce research : JECR
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing communications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Global business review
6
International journal of retail & distribution management
6
Journal of organizational computing and electronic commerce
6
Information systems research : ISR
5
Journal of management information systems : JMIS
5
Journal of promotion management : JPM
5
Journal of vacation marketing : an international journal
5
Asia Pacific journal of marketing and logistics
4
International journal of Indian culture and business management
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of electronic customer relationship management : IJECRM
4
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
4
International journal of technology marketing : IJTMkt
4
Journal of air transport management
4
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
4
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The high stakes of sweepstakes : too much of a good thing can demotivate digital consumers
Wilcox, Caroline
;
Woodside, Arch G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009618400
Saved in:
2
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
Saved in:
3
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Müller, Brigitte
;
Florès, Laurent
;
Agrebi, Meriem
; …
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 465-470
Persistent link: https://www.econbiz.de/10003768863
Saved in:
4
The effectiveness of "typical-user" testimonial advertisments on black and white browsers' evaluations of products on commercial websites : do they really work?
Appiah, Osei
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003609560
Saved in:
5
Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu
;
Krishnamurthy, Sandeep
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->