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~isPartOf:"Journal of advertising research"
~subject:"Consumer behaviour"
~subject:"Interaktive Medien"
~subject:"Markenführung"
~subject:"Website"
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Consumer behaviour
Interaktive Medien
Markenführung
Website
Interactive media
9
USA
4
United States
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Fernsehprogramm
2
Fernsehwerbung
2
Television advertising
2
Television programme
2
Analysis of variance
1
Australia
1
Australien
1
Belgien
1
Belgium
1
Branchenentwicklung
1
Brand
1
Brand management
1
Breakfast cereals
1
Comparison
1
Credibility
1
Customer integration
1
Digital goods
1
Digitale Güter
1
Fernsehnutzung
1
Forecasting model
1
Frühstückszerealien
1
Führungskräfte
1
Glaubwürdigkeit
1
Information value
1
Informationswert
1
Internet usage
1
Internetnutzung
1
Kellogg Company <Battle Creek, Mich.>
1
Kundenintegration
1
Managers
1
Markenartikel
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9
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Chiagouris, Larry
2
Lala, Vishal
2
Baron, Shawn D.
1
Bellman, Steven
1
Brouwer, Caryb
1
Cauberghe, Verolien
1
Davis, Robert
1
Dix, Stephen Richard
1
Garbayo, Amaya
1
Gvili, Yaniv
1
Haddad, Hanadi
1
Kirk, Colleen P.
1
Levy, Shalom
1
Neijens, Peter
1
Pelsmacker, Patrick de
1
Precourt, Geoffrey
1
Sajtos, Laszlo
1
Smit, Edith
1
Thomas, Jennifer D. E.
1
Varan, Duane
1
Voorveld, Hilde
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Journal of advertising research
The Oxford handbook of information and communication technologies
10
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
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ECONIS (ZBW)
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1
Why television still matters
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011707536
Saved in:
2
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
3
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
4
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
5
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
7
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
8
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
9
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
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