How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Shalom Levy; Yaniv Gvili
| Year of publication: |
2015
|
|---|---|
| Authors: | Levy, Shalom ; Gvili, Yaniv |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 1, p. 95-109
|
| Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Sozialkapital | Social capital | Informationswert | Information value | Interaktive Medien | Interactive media |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010520782