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~isPartOf:"Journal of advertising research"
~subject:"Digital platform"
~subject:"Social web"
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Digital platform
Social web
Social Web
56
Internet marketing
25
Online-Marketing
25
Consumer behaviour
19
Konsumentenverhalten
19
Advertising effects
18
Werbewirkung
18
USA
16
United States
16
Viral marketing
13
Virales Marketing
13
Advertising
11
Werbung
11
Brand management
7
Communication
7
Kommunikation
7
Markenführung
7
Media usage
6
Mediennutzung
6
Influencer
4
Marketing management
4
Marketingmanagement
4
Media effect
4
Medienwirkung
4
Web 2.0 technologies
4
Web 2.0-Technologien
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Brand image
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Markenimage
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Marketing
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Advertising industry
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Australien
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English
56
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Lipsman, Andrew
3
Campbell, Colin
2
LaPointe, Pat
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
2
Sharp, Byron
2
Wiesenfeld, David
2
Youn, Kibum
2
Advincula, Dorothy
1
Austin, Manila S.
1
Azemi, Yllka
1
Balaban, Delia Cristina
1
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Buil, Isabel
1
Burton, Jennifer Lee
1
Bush, Kristin
1
Buttle, Francis A.
1
Campbell, Colin L.
1
Cases, Anne-Sophie
1
Chang, Shin-Shin
1
Cohen, Justin
1
Colliander, Jonas
1
Corstjens, Marcel
1
Dahlén, Micael
1
Davis, Boyd H.
1
De Chernatony, Leslie
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
1
Du, Brian
1
Evans, Nathaniel J.
1
Farrell, Justine Rapp
1
Flatten, Tessa
1
Ford, John B.
1
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1
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1
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Journal of advertising research
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
56
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11
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
12
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
13
Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline
;
Cases, Anne-Sophie
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
Saved in:
14
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
15
What do we know about mobile media and marketing?
Ford, John B.
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 237-238
Persistent link: https://www.econbiz.de/10011756317
Saved in:
16
The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun
;
Polpanumas, Charin
;
Park, Young Joon
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
Saved in:
17
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
18
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
19
Managing brands in a prickly digital world
Sexton, Donald E.
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 237-241
Persistent link: https://www.econbiz.de/10011397037
Saved in:
20
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
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