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~isPartOf:"Journal of advertising research"
~subject:"Interaktive Medien"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
~type_genre:"Forschungsbericht"
~type_genre:"Textbook"
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Interaktive Medien
Social web
Interactive media
9
USA
4
United States
4
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Fernsehprogramm
2
Fernsehwerbung
2
Television advertising
2
Television programme
2
Analysis of variance
1
Australia
1
Australien
1
Belgien
1
Belgium
1
Branchenentwicklung
1
Brand
1
Brand management
1
Breakfast cereals
1
Comparison
1
Credibility
1
Customer integration
1
Digital goods
1
Digitale Güter
1
Fernsehnutzung
1
Forecasting model
1
Frühstückszerealien
1
Führungskräfte
1
Glaubwürdigkeit
1
Information value
1
Informationswert
1
Internet usage
1
Internetnutzung
1
Kellogg Company <Battle Creek, Mich.>
1
Kundenintegration
1
Managers
1
Markenartikel
1
Markenführung
1
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Aufsatz in Zeitschrift
Collection of articles of several authors
Forschungsbericht
Textbook
Article in journal
9
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English
9
Author
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Chiagouris, Larry
2
Lala, Vishal
2
Baron, Shawn D.
1
Bellman, Steven
1
Brouwer, Caryb
1
Cauberghe, Verolien
1
Davis, Robert
1
Dix, Stephen Richard
1
Garbayo, Amaya
1
Gvili, Yaniv
1
Haddad, Hanadi
1
Kirk, Colleen P.
1
Levy, Shalom
1
Neijens, Peter
1
Pelsmacker, Patrick de
1
Precourt, Geoffrey
1
Sajtos, Laszlo
1
Smit, Edith
1
Thomas, Jennifer D. E.
1
Varan, Duane
1
Voorveld, Hilde
1
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Journal of advertising research
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Bankwissenschaftliche Schriftenreihe
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Colección Comunicación
1
Der Controlling-Berater : CB
1
Die Bank
1
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
1
Electronic commerce research and applications
1
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ECONIS (ZBW)
9
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1
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9
of
9
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date (newest first)
date (oldest first)
1
Why television still matters
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011707536
Saved in:
2
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
3
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
4
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
5
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
6
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
7
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
8
The advertising impact of an interactive TV program on the recall of an embedded commercial
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 352-362
Persistent link: https://www.econbiz.de/10003768832
Saved in:
9
Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert
;
Sajtos, Laszlo
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
Saved in:
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