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~isPartOf:"Journal of advertising research"
~subject:"Konsumgüterindustrie"
~subject:"United States"
~subject:"Werbewirkung"
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Konsumgüterindustrie
United States
Werbewirkung
Social Web
56
Social web
56
Internet marketing
33
Online-Marketing
33
Advertising effects
29
Consumer behaviour
27
Konsumentenverhalten
27
USA
23
Advertising
20
Werbung
20
Viral marketing
12
Virales Marketing
12
Brand management
10
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10
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42
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Lipsman, Andrew
2
Milfeld, Tyler
2
Nelson-Field, Karen
2
Pittman, Matthew
2
Riebe, Erica
2
Riegner, Cate
2
Sharp, Byron
2
Youn, Kibum
2
Advincula, Dorothy
1
Agrebi, Meriem
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1
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1
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1
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1
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1
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
360
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
NBER working paper series
116
Discussion paper / Centre for Economic Policy Research
99
Working paper
49
CESifo working papers
48
Journal of business research : JBR
48
NBER Working Paper
48
The journal of the Flagstaff Institute
47
Discussion paper series / IZA
41
International journal of internet marketing and advertising : IJIMA
41
International journal of advertising : the review of marketing communications
39
SpringerLink / Bücher
38
Applied economics
35
Journal of international economics
35
Journal of sports economics
35
The American economic review
34
The review of economics and statistics
33
International finance discussion papers
32
Telecommunications policy : the international journal of digital economy, data sciences and new media
32
Energy economics
31
Journal of international money and finance
31
The review of financial studies
29
Journal of promotion management : innovations in planning and applied research
28
Journal of international economic law
27
Journal of marketing communications
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of advertising : the quarterly review of marketing communications
25
International journal of sport management and marketing : IJSMM
25
Journal of retailing and consumer services
25
Policy research working paper : WPS
25
Intereconomics : review of European economic policy
24
Journal of world trade : law, economic policy, public policy
24
Discussion paper
23
Discussion papers / CEPR
23
Edward Elgar E-Book Archive
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Economic review
22
Economics letters
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ECONIS (ZBW)
42
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42
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date (oldest first)
1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
5
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
6
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
7
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
8
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
9
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
10
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
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