//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Markenführung"
~subject:"Marketing"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing
Social Web
Internet marketing
111
Online-Marketing
111
Advertising effects
54
Werbewirkung
54
Consumer behaviour
26
Konsumentenverhalten
26
Social web
24
USA
23
United States
23
Advertising
20
Werbung
20
Viral marketing
13
Virales Marketing
13
Brand management
11
Target group
7
Zielgruppe
7
Fernsehwerbung
6
Marketing management
6
Marketingmanagement
6
Television advertising
6
Brand image
5
Markenimage
5
Online retailing
5
Online-Handel
5
Website
5
Beziehungsmarketing
4
E-commerce
4
Electronic Commerce
4
Market research
4
Marktforschung
4
Media usage
4
Mediennutzung
4
Relationship marketing
4
Advertising planning
3
Brand
3
Hispanics
3
Hispano-Amerikaner
3
Interactive media
3
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
32
Type of publication (narrower categories)
All
Article in journal
32
Aufsatz in Zeitschrift
32
Language
All
English
32
Author
All
Campbell, Colin
2
LaPointe, Pat
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Abt, Marina
1
Advincula, Dorothy
1
Agrebi, Meriem
1
Austin, Manila S.
1
Azemi, Yllka
1
Baron, Shawn D.
1
Berthon, Pierre R.
1
Brettel, Malte
1
Breves, Priska Linda
1
Broadbridge, Victoria
1
Brouwer, Caryb
1
Bruich, Sean
1
Chandon, Jean-Louis
1
Cohen, Justin
1
Cole, Sally
1
Colliander, Jonas
1
Corstjens, Marcel
1
Dahlén, Micael
1
Di Domenico, Giandomenico
1
Du, Brian
1
Edelman, David C.
1
Fayer, Amy
1
Flatten, Tessa
1
Florès, Laurent
1
Fulgoni, Gian M.
1
Garbayo, Amaya
1
Gavilanes Laso, José Luis
1
Gossieaux, François
1
Graiko, Stacy
1
Johnson, Ross W.
1
Khodakarami, Farnoosh
1
Kim, Stephen J.
1
Kunze, Annika
1
Li, Jin
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of business research : JBR
202
International journal of internet marketing and advertising : IJIMA
120
Journal of retailing and consumer services
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
International journal of advertising : the review of marketing communications
67
Journal of marketing communications
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Technological forecasting & social change : an international journal
56
Journal of promotion management : innovations in planning and applied research
55
The journal of product & brand management
52
Tourism management : research, policies, practice
48
International journal of hospitality management
47
Business horizons
46
SpringerLink / Bücher
46
Cogent business & management
44
Information systems research : ISR
44
Journal of internet commerce
42
International journal of electronic marketing and retailing : IJEMR
40
International journal of technology marketing : IJTMkt
39
Journal of management information systems : JMIS
38
Marketing intelligence & planning
35
The journal of brand management : an international journal
35
Springer eBook Collection
33
Electronic commerce research
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
International journal of business information systems : IJBIS
29
Journal of promotion management : JPM
29
International journal of contemporary hospitality management
28
Journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of electronic commerce research : JECR
27
Journal of marketing management : MM
27
Journal of strategic marketing
27
Journal of hospitality marketing & management
25
Journal of travel and tourism marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Psychology & marketing
25
more ...
less ...
Source
All
ECONIS (ZBW)
32
Showing
1
-
10
of
32
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
4
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
Saved in:
5
The perceived fit between Instagram influencers and the endorsed brand : how influencer-brand fit affects source credibility and persuasive effectiveness
Breves, Priska Linda
;
Liebers, Nicole
;
Abt, Marina
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10012159856
Saved in:
6
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
7
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
8
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
9
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
10
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->