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~isPartOf:"Journal of advertising research"
~subject:"Messung"
~subject:"Virales Marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Messung
Virales Marketing
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Werbepsychologie
17
Advertising planning
16
Brand image
16
Markenimage
16
Werbeplanung
16
Social Web
15
Social web
15
Marketing management
13
Marketingmanagement
13
Measurement
12
Viral marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
8
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Article
22
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22
Aufsatz in Zeitschrift
22
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English
22
Author
All
Fay, Brad
2
Keller, Ed
2
Romaniuk, Jenni
2
Anesbury, Zachary
1
Ang, Lawrence
1
Bearl, Virginia
1
Chen, Tsai
1
Christodoulides, George
1
Dahlén, Micael
1
Dorai-Raj, Sundar
1
Dąbrowski, Dariusz
1
Eisend, Martin
1
Fulgoni, Gian M.
1
Grasby, Alicia
1
Ha, Kyoungnam
1
Hallward, John
1
Interian, Yannet
1
Kennedy, Rachel
1
Ketelaar, Paul
1
LaPointe, Pat
1
Laszlo, Joe
1
Lavrakas, Paul J.
1
Lee, Hsiang-ming
1
Li, Jin
1
Lipsman, Andrew
1
Mane, Sherrill
1
Michel, Géraldine
1
Micu, Anca Cristina
1
Morris, Jon D.
1
Moshakis, Sophia
1
Naverniouk, Igor
1
Nenycz-Thiel, Magda
1
Northover, Haydn
1
Page, Bill
1
Plummer, Joseph T.
1
Precourt, Geoffrey
1
Riet, Jonathan van 't
1
Sabri, Ouidade
1
Schivinski, Bruno
1
Shen, Feng
1
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Journal of advertising research
International journal of advertising : the review of marketing communications
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of marketing communications
10
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of retailing and consumer services
6
Journal of electronic commerce research : JECR
5
Marketing : ZFP ; journal of research and management
4
Psychology & marketing
4
Faculty & research / Insead : working paper series
3
Information systems research : ISR
3
International journal of consumer studies
3
Journal of current issues and research in advertising
3
Journal of marketing
3
Marketing intelligence & planning
3
Quantitative marketing and economics : QME
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Electronic commerce research
2
Gabler Edition Wissenschaft
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of management information systems : JMIS
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Journal of retailing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
22
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1
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22
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1
Single versus multiple measurement of attitudes : a meta-analysis of advertising studies validates the single-item measure approach
Ang, Lawrence
;
Eisend, Martin
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011884999
Saved in:
2
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
3
Are you using the right mobile advertising metrics? : how relevant mobile measures change the cross-platform advertising equation
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 245-249
Persistent link: https://www.econbiz.de/10011756335
Saved in:
4
Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Schivinski, Bruno
;
Christodoulides, George
;
Dąbrowski, …
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011486055
Saved in:
5
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
6
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
7
Can brand users really remember advertising more than nonusers?
Vaughan, Kelly
;
Bearl, Virginia
;
Romaniuk, Jenni
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 311-320
Persistent link: https://www.econbiz.de/10011595690
Saved in:
8
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
9
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
10
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
1
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