//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Online-Marketing"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
United States
Social Web
56
Social web
56
Internet marketing
33
Advertising effects
29
Werbewirkung
29
Consumer behaviour
27
Konsumentenverhalten
27
USA
23
Advertising
20
Werbung
20
Viral marketing
12
Virales Marketing
12
Brand management
10
Markenführung
10
Media usage
10
Mediennutzung
10
Sport event
10
Sportveranstaltung
10
Website
10
Internet
9
Welt
8
World
8
Communication
7
Kommunikation
7
Fernsehwerbung
6
Sponsoring
6
Sponsorship
6
Television advertising
6
Marketing management
5
Marketingmanagement
5
Brand
4
Brand image
4
Consumer goods industry
4
E-commerce
4
Electronic Commerce
4
Influencer
4
Konsumgüterindustrie
4
Markenartikel
4
more ...
less ...
Online availability
All
Undetermined
8
Type of publication
All
Article
46
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Language
All
English
46
Author
All
Campbell, Colin
2
LaPointe, Pat
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Riegner, Cate
2
Sharp, Byron
2
Advincula, Dorothy
1
Agrebi, Meriem
1
Appiah, Osei
1
Austin, Manila S.
1
Azemi, Yllka
1
Baack, Daniel W.
1
Baack, Donald
1
Bellman, Steven
1
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Chandon, Jean-Louis
1
Chang, Shin-Shin
1
Cohen, Justin
1
Coleman, Joshua T.
1
Colliander, Jonas
1
Corstjens, Marcel
1
Dahlén, Micael
1
Davis, Boyd H.
1
Deitz, George D.
1
Di Domenico, Giandomenico
1
Dou, Wenyu
1
Du, Brian
1
Flatten, Tessa
1
Florès, Laurent
1
Frankwick, Gary L.
1
Freling, Traci H.
1
Fulgoni, Gian M.
1
Gao, Tao
1
Gavilanes Laso, José Luis
1
Gordon, Jonathon
1
Gossieaux, François
1
more ...
less ...
Published in...
All
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
360
Journal of business research : JBR
223
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
International journal of internet marketing and advertising : IJIMA
129
Journal of retailing and consumer services
121
NBER working paper series
117
Discussion paper / Centre for Economic Policy Research
100
SpringerLink / Bücher
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
76
Technological forecasting & social change : an international journal
72
International journal of advertising : the review of marketing communications
67
Journal of marketing communications
66
Journal of internet commerce
65
Tourism management : research, policies, practice
64
International journal of hospitality management
63
CESifo working papers
58
Industrial marketing management : the international journal for industrial and high-tech firms
58
Information systems research : ISR
58
Springer eBook Collection
56
Journal of promotion management : innovations in planning and applied research
55
Business horizons
52
Journal of management information systems : JMIS
51
NBER Working Paper
50
International journal of electronic marketing and retailing : IJEMR
49
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
48
The journal of product & brand management
46
The journal of the Flagstaff Institute
46
Discussion paper series / IZA
45
Journal of travel and tourism marketing
44
Telecommunications policy : the international journal of digital economy, data sciences and new media
43
Working paper
43
Cogent business & management
40
International journal of technology marketing : IJTMkt
39
Applied economics
38
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
Electronic commerce research
37
more ...
less ...
Source
All
ECONIS (ZBW)
46
Showing
1
-
10
of
46
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
3
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
4
E-cigarette marketing on social networking sites : effects on attitudes, behavioral control, intention to quit, and self-efficacy
Phua, Joe
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 242-254
Persistent link: https://www.econbiz.de/10012109435
Saved in:
5
Digital advertising and company value : implications of reallocating advertising expenditures
Ma, Judy
;
Du, Brian
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 326-337
Persistent link: https://www.econbiz.de/10011929128
Saved in:
6
Digital engagement : opportunities and risks for sponsors : consumer-viewpoint and practical considerations for marketing via mobile and digital platforms
Scheinbaum, Angeline Close
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 341-345
Persistent link: https://www.econbiz.de/10011628611
Saved in:
7
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
8
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
9
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
10
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->