//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~subject:"Social web"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social web
Virales Marketing
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Werbepsychologie
17
Advertising planning
16
Brand image
16
Markenimage
16
Werbeplanung
16
Social Web
15
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
8
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Fay, Brad
2
Keller, Ed
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Berthon, Pierre R.
1
Brettel, Malte
1
Broadbridge, Victoria
1
Bruich, Sean
1
Campbell, Colin
1
Chen, Tsai
1
Dahlén, Micael
1
Di Domenico, Giandomenico
1
Dickinson-Delaporte, Sonia
1
Flatten, Tessa
1
Fulgoni, Gian
1
Gavilanes Laso, José Luis
1
Gordon, Jonathon
1
Graham, Jeffrey
1
Ha, Kyoungnam
1
Havlena, William
1
Kerr, Gayle
1
Ketelaar, Paul
1
LaPointe, Pat
1
Lee, Hsiang-ming
1
Li, Jin
1
Mangió, Federico
1
Michel, Géraldine
1
Mooth, Rob
1
Mud, Graham
1
Nantel, Jacques
1
Niederhoffer, Kate
1
Parent, Michael
1
Pitt, Leyland F.
1
Precourt, Geoffrey
1
Reich, Jens-Christian
1
Rich, Mike
1
Riegner, Cate
1
Riet, Jonathan van 't
1
more ...
less ...
Published in...
All
Journal of advertising research
International journal of advertising : the review of marketing communications
37
International journal of internet marketing and advertising : IJIMA
29
Journal of business research : JBR
27
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
23
Journal of retailing and consumer services
20
International journal of advertising : the quarterly review of marketing communications
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of advertising : official publication of the American Academy of Advertising
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Psychology & marketing
10
Journal of current issues and research in advertising
9
Journal of electronic commerce research : JECR
8
Cogent business & management
7
European journal of marketing : EJM
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of internet commerce
6
Marketing intelligence & planning
6
Information systems research : ISR
5
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Marketing : ZFP ; journal of research and management
4
The journal of applied business research
4
The journal of product & brand management
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
3
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
2
How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
Saved in:
3
How word of mouth works in advertising
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 2-3
Persistent link: https://www.econbiz.de/10010520805
Saved in:
4
What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte
;
Reich, Jens-Christian
;
Gavilanes Laso, …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
Saved in:
5
The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo
;
Ha, Kyoungnam
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
Saved in:
6
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
Saved in:
7
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
8
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
9
When do advertising parodies hurt? : the power of humor and credibility in viral spoof advertisements
Sabri, Ouidade
;
Michel, Géraldine
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010383777
Saved in:
10
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->