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~isPartOf:"Journal of advertising research"
~subject:"Sponsoring"
~subject:"United States"
~subject:"Werbewirkung"
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Sponsoring
United States
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Social Web
56
Social web
56
Internet marketing
33
Online-Marketing
33
Advertising effects
29
Consumer behaviour
27
Konsumentenverhalten
27
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23
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20
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20
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12
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12
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10
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Lacey, Russell
2
Lipsman, Andrew
2
Milfeld, Tyler
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Nelson-Field, Karen
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Pittman, Matthew
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Riebe, Erica
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
359
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
NBER working paper series
116
Discussion paper / Centre for Economic Policy Research
99
Journal of business research : JBR
59
CESifo working papers
48
NBER Working Paper
48
The journal of the Flagstaff Institute
46
International journal of internet marketing and advertising : IJIMA
42
SpringerLink / Bücher
42
Discussion paper series / IZA
41
International journal of advertising : the review of marketing communications
40
Working paper
38
International journal of sport management and marketing : IJSMM
37
Journal of sports economics
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Applied economics
35
Journal of international economics
35
The American economic review
34
Journal of sport management : the official journal of the North American Society of Sport Management
33
The review of economics and statistics
33
International finance discussion papers
32
Telecommunications policy : the international journal of digital economy, data sciences and new media
32
Journal of international money and finance
31
International journal of sports marketing & sponsorship
30
International journal of advertising : the quarterly review of marketing communications
29
Energy economics
28
Journal of promotion management : innovations in planning and applied research
28
Journal of international economic law
27
Journal of marketing communications
27
The review of financial studies
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of retailing and consumer services
26
Policy research working paper : WPS
26
Intereconomics : review of European economic policy
24
Journal of world trade : law, economic policy, public policy
24
Discussion papers / CEPR
23
Edward Elgar E-Book Archive
23
Discussion paper
22
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ECONIS (ZBW)
45
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date (oldest first)
1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
5
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
6
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
7
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
8
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
9
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
10
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
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