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~isPartOf:"Journal of advertising research"
~subject:"USA"
~subject:"Werbewirkung"
~type:"article"
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Werbewirkung
Advertising industry
22
Werbewirtschaft
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United States
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Creativity
7
Kreativität
7
Advertising effects
5
Advertising planning
5
Werbeplanung
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Advertising
4
Werbung
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Consumer behaviour
3
Führungskräfte
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Advertising creativity
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Brand image
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Brand management
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Celebrity-Werbung
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Comparative advertising
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Corporate Social Responsibility
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Kilgour, Mark
2
Koslow, Scott
2
Al-Shuaili, Ahmed Hamed
1
Bakir, Aysen
1
Beard, Fred K.
1
Berg, Hanna
1
Berthon, Pierre R.
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Broyles, Sheri J.
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Campbell, Colin
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Deighton, John
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Dickinson-Delaporte, Sonia
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Farris, Paul W.
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Ford, John B.
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Heo, Jun
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Kerr, Gayle
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Mallia, Karen L.
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Parent, Michael
1
Pitt, Leyland F.
1
Sasser, Sheila Lucy
1
Sutherland, John C.
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West, Douglas C.
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Journal of advertising research
A master class in brand planning : the timeless works of Stephen King
6
Journal of advertising : official publication of the American Academy of Advertising
5
The Routledge companion to advertising and promotional culture
5
International journal of advertising : the quarterly review of marketing communications
4
American journal of agricultural economics
3
Academy of Management journal : AMJ
2
European journal of marketing : EJM
2
International journal of electronic commerce : IJEC
2
Journal of business ethics : JOBE
2
Journal of economics & management strategy : JEMS
2
Journal of historical research in marketing
2
The Routledge companion to marketing and feminism
2
The marketing review
2
Trademarks, brands, and competitiveness
2
Women in PR history
2
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Applied economics
1
Asia Pacific business review
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Business history review
1
Central European business review : CEBR
1
Chris Argyris : critical evaluations in business and management
1
Corporate creativity : developing an innovative organization
1
European research studies
1
Gender in management : an international journal
1
Global advertising practice in a borderless world
1
Handbook of research on international advertising
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
Inside marketing : practices, ideologies, devices
1
International journal of advertising : the review of marketing communications
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International marketing ; Vol. 2
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of business venturing
1
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
3
Rethinking the profession formerly known as advertising : how data science is disrupting the work of agencies
Deighton, John
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 357-361
Persistent link: https://www.econbiz.de/10011884923
Saved in:
4
Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information
Heo, Jun
;
Sutherland, John C.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 380-389
Persistent link: https://www.econbiz.de/10011429022
Saved in:
5
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
6
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
7
The fire starter and the brand steward : an examination of successful leadership traits for the advertising-agency creative director
Mallia, Karen L.
;
Windels, Kasey
;
Broyles, Sheri J.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10010199582
Saved in:
8
Practitioner views of comparative advertising : how practices have changed in two decades
Beard, Fred K.
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 313-323
Persistent link: https://www.econbiz.de/10010199585
Saved in:
9
Matching creative agencies with results-driven marketers : do clients really need highly creative advertising?
Sasser, Sheila Lucy
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 297-312
Persistent link: https://www.econbiz.de/10010199587
Saved in:
10
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
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