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~isPartOf:"Journal of advertising research"
~subject:"United States"
~subject:"Virales Marketing"
~subject:"Werbewirkung"
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United States
Virales Marketing
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Social Web
56
Social web
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Internet marketing
33
Online-Marketing
33
Advertising effects
29
Consumer behaviour
27
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Lipsman, Andrew
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Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
361
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
Journal of business research : JBR
139
NBER working paper series
119
Discussion paper / Centre for Economic Policy Research
99
International journal of internet marketing and advertising : IJIMA
76
Journal of retailing and consumer services
71
International journal of advertising : the review of marketing communications
57
Journal of marketing communications
54
CESifo working papers
52
NBER Working Paper
51
Working paper
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Information systems research : ISR
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
The journal of the Flagstaff Institute
46
SpringerLink / Bücher
45
Tourism management : research, policies, practice
45
International journal of advertising : the quarterly review of marketing communications
44
International journal of hospitality management
44
Discussion paper series / IZA
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Journal of promotion management : innovations in planning and applied research
39
Applied economics
38
Journal of international economics
35
Journal of sports economics
35
Journal of internet commerce
34
Telecommunications policy : the international journal of digital economy, data sciences and new media
34
The American economic review
34
Technological forecasting & social change : an international journal
33
The review of economics and statistics
33
International finance discussion papers
32
Energy economics
31
Journal of international money and finance
31
Journal of management information systems : JMIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
31
Psychology & marketing
31
Journal of travel and tourism marketing
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ECONIS (ZBW)
50
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1
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576996
Saved in:
2
Why a single pro-environmental appeal works to promote behavioral change : on social media, one tip versus many is more effective for nongreen consumers
Pittman, Matthew
;
Milfeld, Tyler
;
Youn, Kibum
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 213-228
Persistent link: https://www.econbiz.de/10014576998
Saved in:
3
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
4
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
5
How do brands' Facebook posts induce consumers' e-word-of-mouth behavior? : informational versus emotional message strategy : a computational analysis
Kim, Taemin
;
Kim, Hyejin
;
Kim, Yunhwan
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 402-413
Persistent link: https://www.econbiz.de/10012159851
Saved in:
6
The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence b...
Yoon, Yeujun
;
Polpanumas, Charin
;
Park, Young Joon
- In:
Journal of advertising research
57
(
2017
)
2
,
pp. 144-158
Persistent link: https://www.econbiz.de/10011709371
Saved in:
7
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
8
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
9
Digital word of mouth and its offline amplification : a holistic approach to leveraging and amplifying all forms of WOM
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 18-21
Persistent link: https://www.econbiz.de/10010520799
Saved in:
10
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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