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Journal of advertising research
SpringerLink / Bücher
30
Working paper / National Bureau of Economic Research, Inc.
21
International journal of consumer studies
15
NBER working paper series
15
Springer eBook Collection
13
Europäische Hochschulschriften / 5
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Marketing theory
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Journal of advertising
10
NBER Working Paper
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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The American economic review
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
Schriftenreihe Schwerpunkt Marketing
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Transformative consumer research for personal and collective well-being
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Advances in household economics, consumer behaviour and economic policy
6
Beiträge zur Verhaltensforschung
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Gabler Edition Wissenschaft
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Handbook of consumer psychology
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Betriebswirtschaftslehre für Technologie und Innovation
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CESifo working papers
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Critical perspectives on diversity, equity, and inclusion in marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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NBP working paper
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SAGE benchmarks in culture and society
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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The economic journal : the journal of the Royal Economic Society
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The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
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Betriebswirtschaftliche Abhandlungen
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ECONIS (ZBW)
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1
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
2
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
Saved in:
3
When consumers tune out advertising messages : development and validation of a scale to measure advertising disengagement
Tripathi, Sanjeev
;
Jain, Varsha
;
Pandey, Jatin
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10013186356
Saved in:
4
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
5
Understanding AI advertising from the consumer perspective : what factors determine consumer appreciation of AI-created advertisements?
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10012642989
Saved in:
6
How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
Saved in:
7
Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael
;
Karsberg, John
;
Sagfossen, Sofie
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
Saved in:
8
Why marketers need new measures of consumer engagement : how expanding platforms, the 6-second ad, and fewer ads alter engagement and outcomes
Fulgoni, Gian M.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10011929116
Saved in:
9
Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena
;
Christodoulides, George
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
Saved in:
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