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Advertising effects
269
Werbewirkung
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Werbung
234
Advertising
209
Consumer behaviour
165
Konsumentenverhalten
165
USA
146
United States
146
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114
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75
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Kover, Arthur J.
41
Cook, William A.
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Precourt, Geoffrey
36
Ford, John B.
27
Romaniuk, Jenni
27
Fulgoni, Gian M.
20
Kennedy, Rachel
20
Sharp, Byron
20
Rubinson, Joel
19
LaPointe, Pat
16
Assael, Henry
15
Dahlén, Micael
15
Koslow, Scott
14
Plummer, Joseph T.
14
Campbell, Colin L.
13
Schultz, Don E.
13
Bellman, Steven
12
Lipsman, Andrew
11
West, Douglas C.
11
Pettit, Raymond
10
Varan, Duane
10
Donthu, Naveen
9
Okazaki, Shintaro
9
Rosengren, Sara
9
Stipp, Horst
9
Bogart, Leo
8
Christodoulides, George
8
Ephron, Erwin
8
LaTour, Michael S.
8
Wind, Yoram
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Woodside, Arch G.
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Beal, Virginia
7
Campbell, Colin
7
Chang, Chun-Tuan
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Gelb, Betsy D.
7
Keller, Ed
7
Kitchen, Philip J.
7
Neijens, Peter
7
Poltrack, David F.
7
Rappaport, Stephen D.
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Advertising Research Foundation
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Journal of advertising research
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
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Oil & gas journal : international petroleum news and technology
27,814
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27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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Far Eastern economic review
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European journal of operational research : EJOR
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NBER Working Papers
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Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,170
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,699
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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CESifo Working Paper
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OLC EcoSci
1,148
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993
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2
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21
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
22
Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
Saved in:
23
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
24
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
25
A comparison of social media influencers' KPI patterns across platforms : exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter
Pourazad, Naser
;
Stocchi, Lara
;
Narsey, Shreya
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10014317765
Saved in:
26
Disruptive versus nondisruptive advertising in online streaming video services : how does advertisement placement affect consumer perceptions and ad effectiveness?
Christy, Katheryn R.
;
Mi, Ranran Z.
;
Tao, Ran
;
Lu, Linqi
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014317748
Saved in:
27
Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions
Zhang, Ke
;
Wang, Siqi
;
Yang, Huan
;
Chen, Long
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 274-289
Persistent link: https://www.econbiz.de/10014375188
Saved in:
28
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
Saved in:
29
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
30
A guide to getting published in the Journal of Advertising Research : helping researchers write successful articles and a salute to best paper and best reviewer : editor's desk
Campbell, Colin L.
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 106-108
Persistent link: https://www.econbiz.de/10014317739
Saved in:
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