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Advertising effects
269
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234
Advertising
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Consumer behaviour
165
Konsumentenverhalten
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146
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Kover, Arthur J.
41
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Precourt, Geoffrey
36
Ford, John B.
27
Romaniuk, Jenni
27
Fulgoni, Gian M.
20
Kennedy, Rachel
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Sharp, Byron
20
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19
LaPointe, Pat
16
Assael, Henry
15
Dahlén, Micael
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Koslow, Scott
14
Plummer, Joseph T.
14
Campbell, Colin L.
13
Schultz, Don E.
13
Bellman, Steven
12
Lipsman, Andrew
11
West, Douglas C.
11
Pettit, Raymond
10
Varan, Duane
10
Donthu, Naveen
9
Okazaki, Shintaro
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Stipp, Horst
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Wind, Yoram
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Beal, Virginia
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Keller, Ed
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Kitchen, Philip J.
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Poltrack, David F.
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Journal of advertising research
The economist
81,930
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53,107
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39,064
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Business week / European edition : BW
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European journal of operational research : EJOR
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Far Eastern economic review
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19,782
Economics letters
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Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,266
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,720
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,998
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
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61
How male consumers respond to "enlightened manvertising" campaigns : gender schema, hostile sexism, and political orientation feed attitudes
Sternadori, Miglena
;
Abitbol, Alan
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10013186368
Saved in:
62
How the impact of social media influencer disclosures changes over time : discounting cues and exposure level can affect consumer attitudes and purchase intention
Evans, Nathaniel J.
;
Balaban, Delia Cristina
;
Naderer, …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 353-366
Persistent link: https://www.econbiz.de/10013531997
Saved in:
63
How to shape consumer reaction to corporate environmental communications : accentuating the negative to build trust can elicit favorable intentions and behaviors
Pino, Giovanni
;
Viglia, Giampaolo
;
Nataraajan, Rajan
; …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 62-86
Persistent link: https://www.econbiz.de/10013186367
Saved in:
64
The impact of victims' imagery on charity crowdfunding campaigns : how photos of victims doing nothing to help themselves elicit fewer donations
Buskila, Gadi
;
Perez, Dikla
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 385-396
Persistent link: https://www.econbiz.de/10013532007
Saved in:
65
A legacy of breakthrough research and respect for tradition : honoring John B. Ford's eight years with the JAR
McDonald, Scott C.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 199-200
Persistent link: https://www.econbiz.de/10013435283
Saved in:
66
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
67
Managing the transparency paradox of social-media influencer disclosures : how to improve authenticity and engagement when disclosing influencer-sponsor relationships
Steils, Nadia
;
Martin, Annabel
;
Toti, Jean-François
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10013325493
Saved in:
68
New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10013325462
Saved in:
69
The quest for consumers' attention : exploring ad tools, tactics, and devices
Ford, John B.
;
Campbell, Colin L.
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 197-198
Persistent link: https://www.econbiz.de/10013435281
Saved in:
70
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
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