New investigations into creativity, data sharing, and influencers : high-impact themes and contributors propel advertising scholarship forward
John B. Ford
| Year of publication: |
2022
|
|---|---|
| Authors: | Ford, John B. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 2, p. 103-104
|
| Subject: | Werbung | Advertising | Kreativität | Creativity | Daten | Data | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2022-011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325462