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~isPartOf:"Journal of air transport management"
~isPartOf:"Marketing intelligence & planning"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Dienstleistungsqualität
Markenartikel
Beziehungsmarketing
130
Relationship marketing
130
Consumer behaviour
65
Konsumentenverhalten
65
Service quality
41
Customer satisfaction
35
Kundenzufriedenheit
35
Brand management
31
Markenführung
31
Brand image
22
Markenimage
22
Airline
21
Fluggesellschaft
21
Social Web
21
Social web
21
Brand
20
Internet marketing
19
Online-Marketing
19
Air transport
11
Customer integration
11
Einzelhandel
11
Kundenintegration
11
Lieferantenmanagement
11
Luftverkehr
11
Retail trade
11
Supplier relationship management
11
Air passenger transport
9
Brand loyalty
9
Customer value
9
Kundenwert
9
Online retailing
9
Online-Handel
9
Passagierluftverkehr
9
Confidence
8
Marketing management
8
Marketingmanagement
8
Vertrauen
8
Corporate Social Responsibility
7
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61
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English
61
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Leckie, Civilai
2
Merrilees, Bill
2
Abratt, Russell
1
Akasreku, Frank
1
Al Nasser, Amjad
1
Amenuvor, Fortune Edem
1
Arif, Mohammed
1
Ashill, Nicholas J.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Basak, Ecem
1
Bjelic, Marija
1
Boukis, Achilleas
1
Brem, Alexander
1
Brito, Eliane Pereira Zamith
1
Calisir, Fethi
1
Calisir, Nese
1
Cambra-Fierro, Jesus
1
Can, Gülin Feryal
1
Cardinale, Sylvia
1
Carvajal-Trujillo, Elena
1
Castillo-Manzano, José I.
1
Chang, Hsin-Li
1
Chang, Yu-hern
1
Chang, Yu-wei
1
Chou, Chien-Chang
1
Coates, Nigel
1
Dimitrovski, Darko
1
Ding, Ji-Feng
1
Dixon, Sonoma
1
Dong, Yufeng
1
Elkhani, Naeimeh
1
Erkmen, Ezgi
1
Escobar-Rodríguez, Tomás
1
Esfidani, Mohammad Rahim
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Forgas, Santiago
1
France, Cassandra
1
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Journal of air transport management
Marketing intelligence & planning
Journal of retailing and consumer services
233
Journal of business research : JBR
174
International journal of hospitality management
127
The journal of services marketing
97
The service industries journal
77
The journal of product & brand management
69
The journal of brand management : an international journal
67
Journal of hospitality marketing & management
61
International journal of contemporary hospitality management
56
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
56
Services marketing quarterly
53
Journal of service research : JSR
47
Journal of travel and tourism marketing
46
Cogent business & management
44
Journal of service management
44
Service business
42
Journal of strategic marketing
40
Asia Pacific journal of marketing and logistics
36
Psychology & marketing
36
Industrial marketing management : the international journal for industrial and high-tech firms
35
The TQM journal : the international review of organizational improvement
33
Tourism management : research, policies, practice
33
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
32
Journal of service research
32
European journal of marketing : EJM
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
25
Journal of the Academy of Marketing Science
25
International journal of quality and service sciences
23
Journal of marketing
22
Managing service quality : MSQ ; an international journal
22
International journal of services and operations management
21
Total quality management & business excellence
20
International journal of productivity and quality management : IJPQM
19
International journal of services, economics and management
19
Journal of Asian finance, economics and business : JAFEB
19
European journal of marketing
18
International journal of electronic customer relationship management : IJECRM
18
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ECONIS (ZBW)
61
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1
Low-literate customer experience : an empirical exploration
Mishra, Anubhav A.
;
Verma, Megha
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 59-83
Persistent link: https://www.econbiz.de/10014469193
Saved in:
2
Airline satisfaction and loyalty : assessing the influence of personality, trust and service quality
Leon, Steven
;
Dixon, Sonoma
- In:
Journal of air transport management
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014437736
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Up in the air! : airline passenger's brand experience and its impact on brand satisfaction mediated by brand love
Pabla, Harleen
;
Soch, Harmeen
- In:
Journal of air transport management
107
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014322930
Saved in:
5
Role of celebrity credibility on banking service providers
Singh, Ramendra Pratap
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 214-228
Persistent link: https://www.econbiz.de/10014253351
Saved in:
6
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
Saved in:
7
Consumer discrimination in service recovery situations
Rohden, Simoni F.
;
Santos, Cristiane Pizzutti dos
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014312978
Saved in:
8
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
9
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
10
Examining the effect of brand coolness on communal brand connection and brand commitment : a mediation and moderation perspective
Amenuvor, Fortune Edem
;
Akasreku, Frank
;
Mensah, Kobby A.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 903-922
Persistent link: https://www.econbiz.de/10014381224
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