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~isPartOf:"Journal of banking & finance"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
~subject:"Brand"
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Brand image
Brand
Consumer behaviour
778
Konsumentenverhalten
778
Beziehungsmarketing
590
Relationship marketing
590
Portfolio selection
573
Portfolio-Management
573
Theory
434
Theorie
433
Einzelhandel
326
Retail trade
326
Customer satisfaction
303
Kundenzufriedenheit
303
Brand management
287
Markenführung
287
Dienstleistungsqualität
240
Service quality
240
Risikomanagement
209
Risk management
209
USA
189
United States
188
Markenimage
180
Capital income
164
Kapitaleinkommen
164
Bank
163
Takeover
160
Übernahme
160
Markenartikel
146
Risk
116
Online retailing
114
Online-Handel
114
Risiko
109
Risikomaß
106
Risk measure
106
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104
Kreditrisiko
104
Asset-liability management
101
Bilanzstrukturmanagement
101
Welt
101
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5
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240
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241
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241
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English
241
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Dawes, John
5
Park, Jungkun
5
Lombart, Cindy
4
Loureiro, Sandra Maria Correia
4
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Huang, Zongsheng
3
Japutra, Arnold
3
Khan, Imran
3
Kumar, Vikas
3
Liu, Chih-Hsing
3
Louis, Didier
3
Mortimer, Gary
3
Talwar, Shalini
3
Trinh, Giang
3
Anesbury, Zachary
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Burt, Steven
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cliquet, Gérard
2
Das, Gopal
2
Diallo, Mbaye Fall
2
Ekinci, Yuksel
2
Eugene Cheng-xi Aw
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Hair, Joseph F.
2
Hamin, Hamin
2
Han, Heesup
2
Hong, EunPyo
2
Hyun, Hyowon
2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Konuk, Faruk Anıl
2
Kumar, Jitender
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of banking & finance
Journal of retailing and consumer services
Journal of business research : JBR
465
The journal of brand management : an international journal
391
The journal of product & brand management
327
European journal of marketing : EJM
102
Journal of travel and tourism marketing
91
Psychology & marketing
91
SpringerLink / Bücher
89
Asia Pacific journal of marketing and logistics
88
Tourism management : research, policies, practice
88
Journal of marketing communications
78
Journal of strategic marketing
77
International journal of hospitality management
76
Marketing intelligence & planning
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
69
Journal of marketing management : MM
60
Journal of the Academy of Marketing Science
60
Marketing letters : a journal of research in marketing
59
Cogent business & management
58
Journal of marketing
58
Journal of promotion management : innovations in planning and applied research
57
Journal of international consumer marketing
53
The IUP journal of brand management : IJBRM
53
Journal of global marketing
50
International marketing review
48
The journal of consumer marketing
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
International journal of internet marketing and advertising : IJIMA
46
Journal of fashion marketing and management
46
Journal of promotion management : JPM
46
International journal of advertising : the review of marketing communications
44
International journal of consumer studies
44
European journal of marketing
43
Tourism management perspectives : TMP
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
Journal of Islamic marketing
39
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
39
Journal of hospitality marketing & management
37
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ECONIS (ZBW)
241
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241
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
6
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
7
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
8
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
9
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
10
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
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