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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Giacomino, Don E."
~person:"Rizkallah, Elias G."
~source:"econis"
~subject:"Markenimage"
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Markenimage
Consumer behaviour
3
Konsumentenverhalten
3
Beziehungsmarketing
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Brand image
2
Consumer Behavior
2
Relationship marketing
2
2000-2009
1
Accounting policy
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Balancing accounts
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Bilanzierung
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Bilanzpolitik
1
Brand
1
Brand Loyalty
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Brand management
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Consumer-Brand Relationship
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Corporate Social Responsibility
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Corporate Social Responsibility (CSR)
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Corporate social responsibility
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Financial crisis
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Finanzkrise
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Firm valuation
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Geschäftswert
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Goodwill
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Handelsmarke
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Hispanics
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Hispano-Amerikaner
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Manufacturer-Retailer Relationship
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Markenartikel
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MarkenfĂĽhrung
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Marketing management
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Marketingmanagement
1
National Brand
1
Private Label/Store Brand
1
Product Categories
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Store brand
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USA
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United States
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Unternehmensbewertung
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Giacomino, Don E.
Rizkallah, Elias G.
Mosca, Joseph B.
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Rocereto, Joseph F.
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Ainscough, Thomas L.
1
Auruskeviciene, Vilte
1
Gum, John R.
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Lee, Kelvin
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Martin, Gillian Coote
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Miller, Chip E.
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Miller, Heather
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Reardon, James
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Salciuviene, Laura
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Trocchia, Philip J.
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Journal of business & economics research
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ECONIS (ZBW)
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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2
Brand-consumer relationship and corporate social responsibility : myth or reality & do consumers really care?
Rizkallah, Elias G.
- In:
Journal of business & economics research
10
(
2012
)
6
,
pp. 333-343
Persistent link: https://www.econbiz.de/10009567451
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