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~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Khanfar, Nile M."
~person:"Lee, Kelvin"
~subject:"Consumer behaviour"
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Consumer behaviour
Advertising effects
3
Internet marketing
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Khanfar, Nile M.
Lee, Kelvin
Cho, Yoon C.
7
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3
Diriker, Memo
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The lasting effects of social meia trends on advertising
Wright, Elizabeth
;
Khanfar, Nile M.
;
Harrington, Catherine
- In:
Journal of business & economics research
14
(
2016
)
3
,
pp. 75-82
Persistent link: https://www.econbiz.de/10011557313
Saved in:
2
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
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