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~isPartOf:"Journal of business economics : JBE"
~person:"Bauer, Hans H."
~person:"Gierl, Heribert"
~person:"Hruschka, Harald"
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Bauer, Hans H.
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Journal of business economics : JBE
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
22
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4
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ECONIS (ZBW)
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1
Special issue: advanced data analysis techniques with marketing applications
Paetz, Friederike
(
ed.
);
Steiner, Winfried J.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013438860
Saved in:
2
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
3
Analyzing browsing across websites by machine learning methods
Falke, Andreas
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
5
,
pp. 829-852
Persistent link: https://www.econbiz.de/10013438873
Saved in:
4
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
5
"Advanced data analysis techniques with marketing applications" : editorial
Paetz, Friederike
;
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 557–561
Persistent link: https://www.econbiz.de/10013438850
Saved in:
6
Special issue: Looking across product categories in marketing science
Hruschka, Harald
(
ed.
);
Reutterer, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011707277
Saved in:
7
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
8
Price and quality as dimensions of compromise products
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-532
Persistent link: https://www.econbiz.de/10008408752
Saved in:
9
Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Stokburger-Sauer, Nicola
;
Bauer, Hans H.
;
Mäder, Ralf
- In:
Journal of business economics : JBE
78
(
2008
)
9
,
pp. 923-951
Persistent link: https://www.econbiz.de/10008344967
Saved in:
10
Customer identification as antecedent to customer loyalty: Theoretical and empirical foundation and implications for marketing management
Stokburger-Sauer, Nicola
;
Bauer, Hans H.
;
Mäder, Ralf
- In:
Journal of business economics : JBE
78
(
2008
)
9
,
pp. 923-950
Persistent link: https://www.econbiz.de/10008137310
Saved in:
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