//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business economics : JBE"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktmarketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Direct marketing
5
Direktmarketing
5
Consumer behaviour
3
Konsumentenverhalten
3
2003-2007
1
Association rule mining
1
Beziehungsmarketing
1
Clustering
1
Cost analysis
1
Cross-category purchases
1
Customized coupons
1
Data Mining
1
Data mining
1
Distance selling
1
Distanzhandel
1
E-Mail
1
E-mail
1
Empirical method
1
Empirische Methode
1
Heckman sample selection model
1
Higher education institution
1
Hochschule
1
Internet marketing
1
Kiel
1
Kostenanalyse
1
Kundenbindungsprogramm
1
Loyalty program
1
Market research
1
Marketing theory
1
Marketingtheorie
1
Marktforschung
1
Online retailing
1
Online shops
1
Online-Handel
1
Online-Marketing
1
Print advertising
1
Printwerbung
1
Promotional materials
1
Random forests
1
Regression analysis
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
German
3
English
2
Author
All
Baier, Daniel
1
Baumgartner, Bernhard
1
Boie, Harder-Johann
1
Clement, Michel
1
Engelmann, Jens
1
Gruber, Kathrin
1
Hornik, Kurt
1
Hruschka, Harald
1
Luksch, Alexa
1
March, Nicolas
1
Papies, Dominik
1
Reutterer, Thomas
1
Schneider, Helmut
1
Semmler, Michael
1
Stöcker, Björn
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
SpringerLink / Bücher
43
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
NBER working paper series
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
2
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
3
Die Selektionsentscheidung bei postalisch zugestellter Direktkommunikation : eine feldexperimentelle Überprüfung des Einflusses aktivierungsstarker Reize am Beispiel der Kundenzeit...
Schneider, Helmut
;
Engelmann, Jens
;
Luksch, Alexa
- In:
Journal of business economics : JBE
81
(
2011
)
6
,
pp. 629-655
Persistent link: https://www.econbiz.de/10009158112
Saved in:
4
Kosten und Kostentreiber von unerwünschten Werbemails (Spam) : eine empiirische Analyse auf Provider- und Anwenderseite
Clement, Michel
;
Papies, Dominik
;
Boie, Harder-Johann
- In:
Journal of business economics : JBE
78
(
2008
)
4
,
pp. 339-366
Persistent link: https://www.econbiz.de/10003676899
Saved in:
5
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->