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~isPartOf:"Journal of business economics : JBE"
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Journal of business economics : JBE
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
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93
Marketing intelligence & planning
88
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
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71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
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SpringerLink / Bücher
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Journal of marketing management : MM
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Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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Cogent business & management
58
Journal of fashion marketing and management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
14
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14
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1
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
2
Employer brand identification : investigating the concept of employer brand identification in the military context
Sadeghvaziri, Faraz
;
Azimi, Mohammad
- In:
Journal of business economics : JBE
92
(
2022
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012795223
Saved in:
3
Consumer reactions to product recalls : the effects of intentionality, reputation, and public apology on purchase intentions
Yakut, Enis
;
Bayraktaroglu, Ayse Gul
- In:
Journal of business economics : JBE
91
(
2021
)
4
,
pp. 527-564
Persistent link: https://www.econbiz.de/10012546237
Saved in:
4
The impact of different fit dimensions on spillover effects in brand alliances
Schnittka, Oliver
;
Johnen, Marius
;
Völckner, Franziska
; …
- In:
Journal of business economics : JBE
87
(
2017
)
7
,
pp. 899-925
Persistent link: https://www.econbiz.de/10011758051
Saved in:
5
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
6
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
7
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
8
Negative spillover effects in brand cooperation
Herm, Steffen
- In:
Journal of business economics : JBE
84
(
2014
)
8
,
pp. 1087-1109
Persistent link: https://www.econbiz.de/10010424230
Saved in:
9
The impact of individual and collective reputation on wine prices : empirical evidence from the Mosel valley
Frick, Bernd
;
Simmons, Robert
- In:
Journal of business economics : JBE
83
(
2013
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10009722433
Saved in:
10
Hand in Hand zum Erfolg?! : der Persönlichkeits-Fit zwischen Mitarbeitern und Marke zur Stärkung von Dienstleistungsmarken
Huber, Frank
;
Meyer, Frederik
;
Matthes, Isabel
; …
- In:
Journal of business economics : JBE
82
(
2012
)
6
,
pp. 593-629
Persistent link: https://www.econbiz.de/10009551651
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