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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Thunderbird international business review"
~language:"eng"
~person:"Ko, Eunju"
~person:"Vrontis, Demetris"
~subject:"Customer value"
~subject:"Indien"
~type_genre:"Article in journal"
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Customer value
Indien
Consumer behaviour
26
Konsumentenverhalten
26
Luxury goods
15
Luxusgüter
15
Fashion
13
Mode
13
Brand management
12
Markenführung
12
Beziehungsmarketing
9
Relationship marketing
9
Marketing management
8
Marketingmanagement
8
Internet marketing
7
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7
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9
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Ko, Eunju
Vrontis, Demetris
Budhwar, Pawan S.
8
Malik, Ashish
7
Pereira, Vijay
7
Kim, Kyung Hoon
6
Munjal, Surender
5
Ananthram, Subramaniam
3
Gaur, Ajai S.
3
George, Rejie
3
Mondal, Arindam
3
Patel, Parth
3
Pattnaik, Chinmay
3
Sharma, Piyush
3
Sinha, Paresha
3
Varma, Arup
3
Agnihotri, Raj
2
Ahmed, Zafar U.
2
Akter, Shahriar
2
Babu, Shekar
2
Banerjee, Saikat
2
Bhanugopan, Ramudu
2
Bhatnagar, Jyotsna
2
Boyle, Brendan
2
Chan, Christopher
2
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Farías, Pablo
2
Garrett, Tony C.
2
Goyal, Sandeep
2
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2
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2
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2
Hossain, Md Afnan
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Kaciak, Eugene
2
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2
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2
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Journal of business ethics : JOBE
Journal of business research : JBR
Thunderbird international business review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
1
International journal of internet marketing and advertising : IJIMA
1
International marketing : emerging markets
1
Journal of Asia Business Studies
1
Journal of enterprising communities : people and places in the global economy
1
Journal of strategy and management
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Ambidexterity's influence on export strategy development : the case of the Indian pharmaceutical industry
Kolte, Ashutosh
;
Festa, Giuseppe
;
Rossi, Matteo
; …
- In:
Thunderbird international business review
64
(
2022
)
5
,
pp. 465-476
Persistent link: https://www.econbiz.de/10013414197
Saved in:
2
Examining the industrial buying behavior in Indian market : from behavior and cultural perspective for B2B buyers and suppliers
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
151
(
2022
),
pp. 86-99
Persistent link: https://www.econbiz.de/10013459145
Saved in:
3
Managing knowledge in Indian organizations : an empirical investigation to examine the moderating role of jugaad
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
141
(
2022
),
pp. 26-39
Persistent link: https://www.econbiz.de/10013168025
Saved in:
4
The impact of ambidextrous leadership on the internationalization of emerging-market firms : the case of India
Chebbi, Hela
;
Yahiaoui, Dorra
;
Vrontis, Demetris
; …
- In:
Thunderbird international business review
59
(
2017
)
3
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011690539
Saved in:
5
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
6
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
9
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
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