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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Kim, Kyung Hoon"
~person:"Parida, Vinit"
~subject:"Beziehungsmarketing"
~subject:"Mode"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Beziehungsmarketing
Mode
Innovation
13
Bundling strategy
10
Business model
10
Geschäftsmodell
10
Leistungsbündel
10
Business start-up
8
Consumer behaviour
8
Digitalisierung
8
Digitization
8
Innovation management
8
Innovationsmanagement
8
Konsumentenverhalten
8
Servitization
8
Unternehmensgründung
8
Business network
7
Digital servitization
7
Relationship marketing
7
Unternehmensnetzwerk
7
Business services
6
Customer value
6
Digitalization
6
Entrepreneurship
6
Entrepreneurship approach
6
Kundenwert
6
Nachhaltige Entwicklung
6
Nachhaltigkeit
6
Product-service systems (PSS)
6
Sustainability
6
Sustainable development
6
Unternehmensdienstleistung
6
Brand management
5
Fashion
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Organisatorischer Wandel
5
Organizational change
5
Strategic management
5
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10
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Article in journal
Case study
Aufsatz in Zeitschrift
10
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English
Author
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Kim, Kyung Hoon
Parida, Vinit
Ko, Eunju
17
Balaji, M. S.
7
Roy, Sanjit
6
Iglesias, Oriol
5
McLean, Graeme J.
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Markovic, Stefan
4
Megehee, Carol M.
4
Noble, Stephanie M.
4
Seo, Yuri
4
Sharma, Piyush
4
Singh, Jatinder Jit
4
Veloutsou, Cleopatra
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Diamantopoulos, Adamantios
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Garrett, Tony C.
3
Gupta, Shivam
3
Gustafsson, Anders
3
Harrigan, Paul
3
Hjort, Klas
3
Jain, Kokil
3
Johnson, Lester W.
3
Kadic-Maglajlic, Selma
3
Kim, Juran
3
Kim, Sang Jin
3
Kukar-Kinney, Monika
3
Leischnig, Alexander
3
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
1
International journal of technology marketing : IJTMkt
1
Journal of global fashion marketing : JGfM
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
10
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10
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1
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
2
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
3
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
4
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
Saved in:
5
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
6
Sustainable fashion index model and its implication
Wang, Huanzhang
;
Liu, Honglei
;
Kim, Sang Jin
;
Kim, …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 430-437
Persistent link: https://www.econbiz.de/10012023673
Saved in:
7
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
8
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
9
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
10
Brand equity in hospital marketing
Kim, Kyung Hoon
;
Kim, Kang-Sik
;
Kim, Dong Yul
;
Kim, Jong Ho
- In:
Journal of business research : JBR
61
(
2008
)
1
,
pp. 75-82
Persistent link: https://www.econbiz.de/10003597171
Saved in:
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