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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Shukla, Paurav"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Brand image
Konsumentenverhalten
Stakeholder
Consumer behaviour
8
Luxury goods
7
Luxusgüter
7
Brand
4
Brand management
4
Luxury
4
Markenartikel
4
Markenführung
4
Democratization
2
Luxury brands
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Perception
2
Purchase intentions
2
Rejection
2
Wahrnehmung
2
Advocacy intentions
1
Beziehungsmarketing
1
Brand dilution
1
Brand engagement
1
Brand identification
1
Brand threat
1
Business ethics
1
Business-to-business (B2B)
1
Collectivism
1
Commitment
1
Commodity theory
1
Consumer well-being
1
Consumption satisfaction
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Creativity
1
Curiosity
1
Customer satisfaction
1
Decision
1
Decision making
1
Democracy
1
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Article in journal
Case study
Aufsatz in Zeitschrift
8
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English
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Shukla, Paurav
Laroche, Michel
29
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
13
Foroudi, Pantea
12
Gupta, Suraksha
12
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Melewar, T. C.
10
Chebat, Jean-Charles
9
Dennis, Charles
9
Filieri, Raffaele
9
Merchant, Altaf
9
Seo, Yuri
9
Septianto, Felix
9
Wallpach, Sylvia von
9
Beatty, Sharon E.
8
Bigné Alcañiz, J. Enrique
8
Choi, Jeonghye
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Sharma, Piyush
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Balabanis, George
7
Cornwell, T. Bettina
7
Geuens, Maggie
7
Liu, Martin J.
7
McLean, Graeme J.
7
Michel, Géraldine
7
Pantano, Eleonora
7
Rose, Gregory
7
Roy, Rajat
7
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Journal of business ethics : JOBE
Journal of business research : JBR
International journal of advertising : the review of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
European journal of marketing
1
Journal of world business : JWB
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Services marketing quarterly
1
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ECONIS (ZBW)
8
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1
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8
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8
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1
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
2
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
3
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
4
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
5
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
6
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
7
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
8
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
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