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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Multinationales Unternehmen"
~subject:"Stakeholder"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Consumer behaviour
Multinationales Unternehmen
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2,230
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1,720
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1,713
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Laroche, Michel
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14
Valette-Florence, Pierre
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12
Sharma, Piyush
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Teng, Lefa
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Filieri, Raffaele
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Richard, Marie-Odile
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Septianto, Felix
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Kukar-Kinney, Monika
10
Seo, Yuri
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Chebat, Jean-Charles
9
Gupta, Suraksha
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Shukla, Paurav
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Pereira, Vijay
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Vrontis, Demetris
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Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
7
Balabanis, George
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Bigné Alcañiz, J. Enrique
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Ciravegna, Luciano
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Foroudi, Pantea
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Geuens, Maggie
7
Kim, Kyung Hoon
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Lindgreen, Adam
7
Liu, Martin J.
7
McLean, Graeme J.
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Melewar, T. C.
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International Conference on Voluntary Codes of Conduct for Multinational Corporations: Promises and Challenges <1, 2004, New York, NY>
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
1,937
International journal of hospitality management
765
International journal of consumer studies
764
International business review : the official journal of the European International Business Academy
676
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
563
Journal of world business : JWB
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Management international review : mir ; journal of international business
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The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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European journal of marketing : EJM
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Tourism management : research, policies, practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Cogent business & management
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of travel and tourism marketing
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Journal of international management
324
Journal of international consumer marketing
321
Journal of marketing management : MM
317
Journal of marketing communications
309
International journal of retail & distribution management
306
Journal of retailing
306
The international review of retail, distribution and consumer research
306
Journal of the Academy of Marketing Science
305
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Journal of marketing
293
Journal of fashion marketing and management
289
Marketing letters : a journal of research in marketing
289
The international journal of human resource management
288
The journal of consumer marketing
284
International journal of contemporary hospitality management
283
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
277
The journal of services marketing
262
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ECONIS (ZBW)
3,184
USB Cologne (EcoSocSci)
3
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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