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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
1,841
Konsumentenverhalten
1,841
Brand management
421
Markenführung
421
Brand image
394
Markenimage
394
Brand
247
Markenartikel
245
Advertising effects
236
Werbewirkung
236
Beziehungsmarketing
207
Relationship marketing
207
Emotion
162
Internet marketing
159
Online-Marketing
159
Advertising
146
Social Web
143
Social web
143
Werbung
143
Corporate Social Responsibility
128
Corporate social responsibility
128
Holiday behaviour
117
Urlaubsverhalten
117
Ethics
113
Ethik
110
Viral marketing
108
Virales Marketing
108
Personality psychology
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103
Customer satisfaction
97
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97
Experiment
91
Tourism
90
Tourismus
89
Market research
86
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84
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1,842
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1,842
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5
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1,842
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Dhar, Ravi
11
Pelsmacker, Patrick de
8
Dahl, Darren W.
7
Grohmann, Bianca
7
Gursoy, Dogan
7
Kumar, V.
7
Vitell, Scott J.
7
Gijsbrechts, Els
6
Grappi, Silvia
6
Han, Heesup
6
Johnson, Lester W.
6
Muehling, Darrel D.
6
Park, Sangwon
6
Phau, Ian
6
Sung, Yongjun
6
Taheri, Babak
6
Van Kenhove, Patrick
6
Wiedmann, Klaus-Peter
6
Chowdhury, Rafi M. M. I.
5
Heerde, Harald J. van
5
Laroche, Michel
5
LeBoeuf, Robyn A.
5
Ross, William T.
5
Schultz, Don E.
5
Singh, Jatinder Jit
5
So, Kevin Kam Fung
5
Spears, Nancy
5
Um, Nam-Hyun
5
Zhao, Min
5
Amir, On
4
Amos, Clinton
4
Arli, Denni
4
Bagozzi, Richard P.
4
Bajde, Domen
4
Baxter, Stacey M.
4
Berger, Jonah
4
Bettman, James R.
4
Chatzidakis, Andreas
4
Cheema, Amar
4
Chen, Yuxin
4
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Global Brand Conference <11., 2016, Bradford>
1
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Journal of business ethics : JOBE
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of marketing research : JMR
The journal of brand management : an international journal
Tourism management : research, policies, practice
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
377
Journal of Consumer Marketing
366
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
263
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
1,842
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
4
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
5
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
6
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
7
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
8
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
9
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
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