When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Year of publication: |
2023
|
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Authors: | Segijn, Claire M. ; Kim, Eunah ; Sifaoui, Asma ; Boerman, Sophie C. |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 29.2023, 4, p. 317-338
|
Subject: | perceived surveillance | personalization | persuasion knowledge | resistance | Synced advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising |
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