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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Research"
~subject:"Advertising"
~subject:"Communication"
~subject:"Öffentlichkeitsarbeit"
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Search: subject:"Communication"
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Advertising
Communication
Öffentlichkeitsarbeit
Public relations
149
Kommunikation
119
Corporate Social Responsibility
100
Corporate social responsibility
99
Internal communication
46
Interne Kommunikation
46
Stakeholder
45
Consumer behaviour
43
Konsumentenverhalten
43
Business ethics
39
Deutschland
39
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39
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38
Marketingmanagement
38
Social Web
36
Social web
36
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35
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31
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31
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28
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27
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26
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26
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25
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24
Informationstechnik
23
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22
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22
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21
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21
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19
Brand management
18
Corporate disclosure
18
Markenführung
18
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18
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17
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20
Collection of articles of several authors
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8
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English
189
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56
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Schmidt, Christopher M.
5
Ferguson, Mary Ann
3
Kim, Sora
3
Kitchen, Philip J.
3
Melewar, T. C.
3
Morsing, Mette
3
Nielsen, Martin
3
Rosengren, Sara
3
Bailey, Ainsworth Anthony
2
Bang, Nguyen
2
Bartelmeß, Tina
2
Beelitz, Annika
2
Biraghi, Silvia
2
Brunner-Sperdin, Alexandra
2
Castelló, Itziar
2
Craig, Russell
2
De Chiara, Alessandra
2
Godemann, Jasmin
2
Heinemann, Sabine
2
Jong, Menno D. T. de
2
Kim, Soo-yeon
2
Kim, Soojin
2
Kochhan, Christoph
2
Logsdon, Jeanne M.
2
McDonald, Bill
2
Merkl-Davies, Doris M.
2
Pang, Augustine
2
Podnar, Klement
2
Reitberger, Wolfgang
2
Schneckenleitner, Peter
2
Schultz, Don E.
2
Schultz, Friederike
2
Shin, Wonsun
2
Siems, Florian
2
Song, Baobao
2
Stumpf, Marcus
2
Tam, Lisa
2
Van Buren, Harry J.
2
Zerfaß, Ansgar
2
Abeyesekera, Indra
1
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Springer Fachmedien Wiesbaden
38
Ernst-Moritz-Arndt-Universität Greifswald
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
ICORIA <17., 2018, Valencia>
1
ICORIA <18., 2019, Krems>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer Gabler <Firma>
1
Springer VS
1
Springer-Verlag GmbH
1
Trends in Business Communication <Veranstaltung> <2016, Kufstein>
1
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
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Journal of business ethics : JOBE
Journal of marketing communications
Research
Corporate communications : an international journal
218
SpringerLink / Bücher
154
Journal of communication management : an international journal
151
Games and economic behavior
136
Journal of business research : JBR
133
Journal of economic behavior & organization : JEBO
104
Journal of economic theory
94
International journal of business communication : IJBC ; a publication of the Association of Business Communication
77
Management communication quarterly : an international journal
74
The accounting review : a publication of the American Accounting Association
73
International journal of business communication : IJBC : a publication of the Association for Business Communication
60
Management science : journal of the Institute for Operations Research and the Management Sciences
55
Public Relations : ein Handbuch
52
Corporate social responsibility and environmental management
51
NBER working paper series
49
CESifo working papers
47
Journal of accounting & economics
47
Springer eBook Collection
45
Corporate reputation review : an international journal
42
Discussion papers / CEPR
42
Economics letters
42
Journal of promotion management : JPM
42
Handbuch Unternehmenskommunikation
41
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Journal of communication management
41
Europäische Hochschulschriften / 5
40
Journal of business communication : JBC
40
NBER Working Paper
40
Working paper / National Bureau of Economic Research, Inc.
39
The global public relations handbook : theory, research, and practice
38
Experimental economics : a journal of the Economic Science Association
37
Working paper
37
Discussion paper / Centre for Economic Policy Research
35
European research studies
33
Journal of behavioral and experimental economics
33
Routledge new directions in public relations and communication research
33
Discussion paper series / IZA
32
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ECONIS (ZBW)
235
Showing
1
-
10
of
235
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date (oldest first)
1
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
Nielsen, Martin
(
ed.
);
Grove Ditlevsen, Marianne
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014418106
Saved in:
2
Social Issues in Corporate and Business
Communication
Schmidt, Christopher M.
(
ed.
);
Heinemann, Sabine
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014307411
Saved in:
3
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
4
In the eye of the (fire)storm: better safe or sorry? : Crisis
communication
strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
5
Frontline employees as corporate social responsibility (CSR) ambassadors : a quasi-field experiment
Schons, Laura Marie
;
Lengler-Graiff, Lars
;
Scheidler, …
- In:
Journal of business ethics : JOBE
157
(
2019
)
2
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012030721
Saved in:
6
Omni-channel
communication
: delivering unified communications across all branded touch-points
2022
Persistent link: https://www.econbiz.de/10013371067
Saved in:
7
Controlled and uncontrolled
communication
stimuli and organic food purchases : the mediating role of perceived
communication
clarity, perceived health benefits, and trust
Anisimova, Tatiana
;
Mavondo, Felix
;
Weiss, Jan
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 180-203
Persistent link: https://www.econbiz.de/10012203280
Saved in:
8
Wenn Medien Negatives über den Arbeitgeber berichten : Reaktionen der Mitarbeiter und die Rolle der internen Kommunikation
Korn, Christine
-
2018
Persistent link: https://www.econbiz.de/10011714094
Saved in:
9
Dienstleister für politische Kommunikation in Deutschland : Exploration der Branche durch Typologisierung
Opitz, Stephanie
-
2018
Persistent link: https://www.econbiz.de/10011776650
Saved in:
10
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
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