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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Managers"
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Consumer behaviour
Managers
Unternehmensethik
1,477
Business ethics
1,468
Corporate social responsibility
1,414
Corporate Social Responsibility
1,411
Ethics
990
Ethik
950
Konsumentenverhalten
559
USA
464
United States
464
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384
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372
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369
Leadership style
369
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358
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356
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327
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325
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307
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307
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294
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265
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223
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223
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World
189
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185
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184
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184
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917
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917
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Vitell, Scott J.
8
Chowdhury, Rafi M. M. I.
6
Muehling, Darrel D.
6
Van Kenhove, Patrick
6
Lämsä, Anna-Maija
5
Pelsmacker, Patrick de
5
Singh, Jatinder Jit
5
Um, Nam-Hyun
5
Weber, James
5
Cohen, Jeffrey
4
Craig, Russell
4
Fernando, Mario
4
Grohmann, Bianca
4
Kaplan, Steven E.
4
Kim, Soojung
4
Laroche, Michel
4
Román, Sergio
4
Schlegelmilch, Bodo B.
4
Schuh, Sebastian C.
4
Schultz, Don E.
4
Xie, Guang-Xin
4
Amernic, Joel
3
Arli, Denni
3
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Bigné Alcañiz, J. Enrique
3
Bodur, H. Onur
3
Cunha, Miguel Pina e
3
De Bock, Tine
3
Dick, Rolf van
3
Dodoo, Naa Amponsah
3
Doran, Caroline Josephine
3
Feldt, Taru
3
Gentina, Élodie
3
Gruber, Verena
3
Huhtala, Mari
3
Iglesias, Oriol
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
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Journal of business ethics : JOBE
Journal of marketing communications
Journal of business research : JBR
2,252
Journal of retailing and consumer services
1,934
International journal of hospitality management
802
NBER working paper series
772
International journal of consumer studies
761
Working paper / National Bureau of Economic Research, Inc.
680
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER Working Paper
577
Management science : journal of the Institute for Operations Research and the Management Sciences
450
SpringerLink / Bücher
444
Asia Pacific journal of marketing and logistics
393
The journal of product & brand management
393
European Journal of Marketing
376
Cogent business & management
370
Journal of Consumer Marketing
368
The journal of corporate finance : contracting, governance and organization
368
European journal of marketing : EJM
359
The journal of brand management : an international journal
359
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Tourism management : research, policies, practice
323
Journal of international consumer marketing
319
Journal of travel and tourism marketing
318
Journal of marketing management : MM
307
Journal of retailing
307
Journal of marketing
306
Journal of the Academy of Marketing Science
301
International journal of contemporary hospitality management
299
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Marketing letters : a journal of research in marketing
297
Technological forecasting & social change : an international journal
295
The international review of retail, distribution and consumer research
294
International journal of retail & distribution management
293
Discussion paper / Centre for Economic Policy Research
289
Journal of fashion marketing and management
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
917
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917
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1
Brand recovery after crisis : the interplay of relationship norms and types of brand apology in consumer responses to recovery efforts
Lee, SoYoung
;
Kim, Taemin
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 637-659
Persistent link: https://www.econbiz.de/10015052731
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Elite athletes more authentic? : diet and exercise effects of athletes v. models in ads
Johnson, Erika Katherine
;
Shoenberger, Heather
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 599-618
Persistent link: https://www.econbiz.de/10015052729
Saved in:
4
The impact of e-service quality and e-satisfaction on users' loyalty to TikTok in Russia and China
Chen, Lu
;
Sokolovskiy, Konstantin
;
Zhang, Mengze
; …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 702-716
Persistent link: https://www.econbiz.de/10015052734
Saved in:
5
Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco
;
Di Dalmazi, Michele
;
Lamberti, Lucio
- In:
Journal of marketing communications
30
(
2024
)
5
,
pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
Saved in:
6
Advertising content and online engagement on social media during the COVID-19 epidemic in Taiwan
Chen, Chiao-Chieh
;
Chiu, Yu-Ping
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014232575
Saved in:
7
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
8
Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe
;
Lim, Dong Jae
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 455-475
Persistent link: https://www.econbiz.de/10014321980
Saved in:
9
Consumer responses to corporate social responsibility communication from stigmatized industries : e-cigarettes and consumers’ use of persuasion knowledge
Abdollahi, Maral
;
Xu, Hao
;
Rim, Hyejoon
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 368-388
Persistent link: https://www.econbiz.de/10014529300
Saved in:
10
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
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