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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of marketing management : MM"
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Globalisierung
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Anthropologie
15
Anthropology
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Advertising effects
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7
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Beverland, Michael B.
1
Bradshaw, Alan
1
Bruijn, Eveline
1
Cronin, James
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Hart, Philip M.
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Healy, Michael John
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Hein, Wendy
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Jones, Scott
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Jones, Shawn R.
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Journal of business ethics : JOBE
Journal of marketing management : MM
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Journal of business research : JBR
7
Organizations, markets and imperial formations : towards an anthropology of globalization
7
Journal of business anthropology
6
Research in consumer behavior
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Marketing theory
5
Research in economic anthropology : an annual compilation of research
4
Australasian marketing journal
3
Cross-cultural and critical perspectives on brands
3
European journal of marketing : EJM
3
Handbook of qualitative research methods in marketing
3
Monographs in economic anthropology
3
The evolution of brands : from signals of quality to storehouses of trust
3
Anthropology and business
2
Asia's transformations
2
Asian management in transition : emerging themes
2
European Sport management quarterly : ESMQ
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
International journal of market research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing
2
Journal of retailing and consumer services
2
Kultur und Ökonomie : globales Wirtschaften im Spannungsfeld kultureller Vielfalt
2
NBER working paper series
2
Psychology & marketing
2
Qualitative market research : an international journal
2
Research in Economic Anthropology Ser.
2
Research in economic anthropology
2
Research technology management : RTM
2
Researching social psychology
2
Routledge studies in human geography
2
SUNY series in anthropological studies of contemporary issues
2
Social sciences in Asia
2
Wuppertal paper
2
ASA monographs
1
Advances in culture, tourism and hospitality research
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ECONIS (ZBW)
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1
Mapping the extended frontiers of escapism : binge-watching and hyperdiegetic exploration
Jones, Scott
;
Cronin, James
;
Piacentini, Maria
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 497-508
Persistent link: https://www.econbiz.de/10011934551
Saved in:
2
Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy
;
O'Donohoe, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923
Saved in:
3
"Bringing with us the plague" : consumer research as machinery of zoomorphism
Bradshaw, Alan
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10009733415
Saved in:
4
Unleashing the animal within : exploring consumers' zoomorphic identity motives
Healy, Michael John
;
Beverland, Michael B.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 225-248
Persistent link: https://www.econbiz.de/10009733416
Saved in:
5
Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
Saved in:
6
The human lens : how anthropomorphic reasoning varies by product complexity and enhances personal value
Hart, Philip M.
;
Jones, Shawn R.
;
Stafford, Marla Royne
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 105-121
Persistent link: https://www.econbiz.de/10009733435
Saved in:
7
That which doesn’t break us : identity work by local indigenous "stakeholders"
Bruijn, Eveline
;
Whiteman, Gail
- In:
Journal of business ethics : JOBE
96
(
2010
)
3
,
pp. 479-495
Persistent link: https://www.econbiz.de/10008668883
Saved in:
8
The ethnographer's apprentice: trying consumer culture from the outside in
Sherry, John F.
- In:
Journal of business ethics : JOBE
80
(
2008
)
1
,
pp. 85-95
Persistent link: https://www.econbiz.de/10003732702
Saved in:
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